creating a destination neighborhood

Client

Samuels & Associates

Challenge

Position Samuels & Associates as a place-maker and community builder in The Fenway.

Approach

Denterlein created a public position that emphasized Samuels’ commitment to community engagement, a focus on residents’ quality of life and its creative partnerships with local groups. We leveraged all stories – big and small – to demonstrate The Fenway’s value as a destination neighborhood.


Results

In a town where developers are often reviled for disrupting neighborhood character, Samuels has been heralded as a community builder. Featured in Boston Magazine, The New York Times, The Boston Globe and others, Samuels and its leaders continue to be applauded as the innovators behind one of Boston’s most vibrant areas.