Boosting Growth & Awareness with Innovative Social & Digital Strategies
Denterlein translates your brand story to digital platforms in ways that engages and inspires your audience to action. Whether you need to find new customers, boost share of voice, or establish your executives as experts, we can help. Innovative digital media strategies can drive growth and awareness, but are you using the right tools and tactics to get there?
To effectively tell your story, content must inspire your audience to action. From video to info-graphics to quotos to podcasts to live streams, we do it all.
Sometimes reaching a certain audience demographic with a key piece of content or story calls for paid amplification or targeting, which we execute seamlessly with minimal budget impact.
Through a combination of native capabilities, manual analysis, and a comprehensive set of tools, our team has the ability to monitor and leverage the social conversations surrounding your business, competitors, or broader industry.
We identify the most influential individuals, businesses, or organizations that are active online and ready to engage organically or in paid capacities, and then we engage and activate them.
Launching a social media channel or community is the easy part. Growing it and maintaining a steady cadence of content, engagement, and analysis is difficult. Let us help!
METRICS THAT MATTER
Perhaps the most important metric, how your target audiences engage with your brand or content is the foundational insight to all social and digital media success.
Competitive/Industry Share of Voice
Perhaps the most important metric, how your target audiences engage with your brand or content is the foundational insight into all social and digital media success. Being part of the conversation isn’t enough. We devise and execute strategies and tactics designed to help our clients own the discussion.
Key Message Pull-through
The effectiveness of your communications strategy depends on your ability to convey your key messages to your target audiences, be it media, social media users, or stakeholders.
We analyze your owned and shared content mix to identify which forms are resonating the most with your target audiences, and make the necessary adjustments.
Sentiment & Perception
How your target audiences feel about your brand, content, and thought leadership points of view you’re pushing are vital.
Find out how your digital footprint measures up!
Denterlein's Digital Diagnostic
Through an in-depth examination of your organization's social and digital channels and related communications efforts, our team will identify specific tactics for improving your digital media footprint and ultimately achieving your business goals.
Our Digital Diagnostic is right for your company if you want to:
-Boost brand awareness through paid influencers and amplification
-Leverage owned channels to reach and engage key audiences
-Incorporate more digital content into your communications strategy
A PR-strategist with deep experience across all industry sectors, Diana transforms news events into innovative social media campaigns that get results. Her counsel has established the reputation of new company leaders, retained and acquired customers, improved employee relations and built an organization’s public brand in ways that are unique and valued.
As president of Denterlein, Diana provides strategic oversight to many client accounts and continues to provide high-level communications guidance to C-suite leaders. She has been instrumental in many of the events that have shaped the region. From managing one of the region’s largest data breaches to the transformation of Fenway into a destination neighborhood, Diana is a trusted advisor to the most recognized companies and nonprofits in New England.
As Vice President of Digital Media, Paul guides the vision and strategy for Denterlein’s digital media practice with a focus on creating compelling digital content and developing, executing, measuring, and optimizing complex, data-driven programs across the agency’s full range of clients.
In past and recent experiences, Paul was instrumental in the launch of Samsung’s 2014 digital health initiative, during which his team executed an award-winning, invite-only product unveiling attended by more than 200 media members and influencers, resulting in 3,000 unique press and social mentions and 7M+ social impressions. In 2016, he devised a highly successful 12-month strategy that increased Silver Spring Network’s digital footprint by nearly 15K new relevant followers across the company’s Twitter, LinkedIn, Facebook, and Instagram channels.
Paul previously served as the Social Media Committee Chair for the Public Relations Society of America Boston Young Professionals Network from 2011-2013.
Senior Advisor Peter J. Howe brings nearly a decade of broadcast television experience to Denterlein clients having served as Business Editor and “CEO Corner” host from 2008 to 2016 with New England Cable News (NECN), the all-news cable channel reaching 3.7 million households across the six-state region.
At NECN, Peter reported, scripted, and supervised the editing of more than 2,000 TV stories, including converting and expanding TV scripts as necn.com web articles. Considered a regional social influencer, he also ran NECN’s @necnbiz Twitter account, building it to 2,000+ followers, as well as his own @PeterHoweNECN account to nearly 4,000 followers.
At Denterlein, Peter develops digital/social content for clients in energy, construction, finance, transportation, and other industry sectors. His contributions to the Denterlein blog such as ‘Writing for LinkedIn’ often attract hundreds of views and shares.
An Account Director dubbed Denterlein’s “social media guru,” Jayda consults across teams on social and digital media strategies. A proficient live-tweeter and on-the-fly photo editor, Jayda brings her writing and creative skills to every event, campaign, and client account. From producing content to building engagement to developing targeted ad campaigns, Jayda’s Millennial savvy enables her to advise clients and coworkers on all aspects of digital communications. She is the author of the semi-weekly “Denterlein Download,” an internal newsletter designed to keep her colleagues up-to-date on the latest developments in social and digital media.
Jayda previously worked at the Massachusetts Office of Consumer Affairs and Business Regulation, managing social media and the Mass.gov webpages for six high-profile state agencies. There, she was an integral part of the executive team, spearheading awareness projects with digital components, including a fake scam website, the “Get the Deal on Care” healthcare transparency campaign, and the office’s first lemon law eligibility web app. Jayda holds a Bachelor of Science in Political Science from Northeastern University and is Hootsuite certified in social media marketing.
With her finger on the pulse of all things technological and social in relation to communications in the digital age, Merina serves as a valuable asset to Denterlein’s digital media practice. Working under tight deadlines and quick to deliver quality results, Merina’s expertise ranges from social media audits to competitive analyses, and from developing advertising and marketing collateral to creating static content for social media—among other things.
Merina’s passion for creativity and ability to experiment, collaborate, and innovate with the Denterlein digital media team continues to lead to a wealth of success across the agency’s range of clients, be it healthcare, real estate, or life sciences.
Merina also serves as the company’s in-house photographer and provides extensive photo editing capabilities through programs such as Adobe Photoshop.
As a key member of Denterlein’s digital media team, Alex designs and executes social media campaigns that boost visibility and drive engagement. His work, which crosses all industry sectors, has positioned executives as thought leaders, connected organizations with social media influencers, and built communities surrounding local projects.
Alex is valued for his account management skills, as well as his ability to manage multi-layered campaigns. As a certified HubSpot Content Marketer, Alex also excels in creating compelling content for engaging key audiences. In addition, Alex has experience in web design, videography, and photo editing.
As an experienced videographer, Alexa is passionate about building strong digital brands for her clients. Possessing a background in radio, journalism, and public relations, Alexa is a versatile communications professional with a knack for creating compelling content.
Prior to joining Denterlein, Alexa worked as a video editor for Connoisseur Media, LLC. in Milford, CT, where she produced promotional videos for more than 30 brands across Fairfield, New Haven, and Hartford Counties, managing all aspects of pre and post-production. Additionally, Alexa has shot sponsored events for Stamford’s Thanksgiving Day Parade, Guns N’ Roses pre-show, and Cadillac of Greenwich’s XT4 Virtual Reality Launch Party.
Alexa credits her love for storytelling to her work in the Ed McMahon Center at her alma mater, Quinnipiac University, where she served as an executive producer for QNN (Quinnipiac News Network) and four years as a technical production specialist.