Branding is not a logo or an ad campaign. It’s a strategic thought process. Our goal is to position your organization so that you get appropriate credit for what you do. It’s that simple. And that complicated.

Denterlein has a formal, three-part process for brand exploration – we take our knowledge of your industry and dive deep into all facets of your existing conditions. Through surveys, interviews, focus groups, and other tools, this deep dive enables us effectively to become you the client, become your customers, and become your competition.

Through this process, we identify what makes you different and how you can communicate that to your various audiences. We’ll develop your branding platform, value proposition, and “elevator pitch.”

This is the kind of strategic foundation that points the way to how you market yourself, how you deal with the press, how you introduce your CEO, and how you interact with policy makers. It’s the underpinning that informs graphic designers, web developers and others in creating or fine-tuning your visual identity. We can introduce you to some of the best in the business. Then you can think about that logo or ad campaign.