---
title: "2017 Recap: our Most read blog posts"
description: Here’s a recap of our most-read blog posts from 2017.
---

[Denterlein Blog | PR & Crisis Communications ](https://www.denterlein.com/blog)

# [2017 Recap: our Most read blog posts](https://www.denterlein.com/blog/2017-recap-our-most-read-blog-posts)

 Written by [Denterlein Team](https://www.denterlein.com/blog/author/denterlein-team) | December 27, 2017

Curious about what we learned about PR from the local coffee guy? Or, wondering how to promote your white paper on social media? Here’s a recap of our most-read blog posts from 2017.

[The Best Brainstorming Techniques](https://www.denterlein.com/blog/best-brainstorming-techniques)

Ever heard of “Rolestorming,” or “Brainwriting?” Modern techniques to share ideas around the office bring new ideas and may trigger the eureka moment of a dramatic revelation.

[5 PR Lessons from the Local Coffee Guy](https://www.denterlein.com/blog/5-pr-lessons-from-the-local-coffee-guy)

Believe in what you’re selling, engage your shareholders, and speak with sincerity and consistency. 

[How to Promote your White Paper on Social Media](https://www.denterlein.com/blog/whitepapers)

By utilizing visual tools like infographics, lists, and images; a multi-course white paper can be dished out into easily digested and understandable sections. Being able to highlight the most interested data-point or informative statistic from your white paper helps capture people’s attention in a digital world where attention spans are short.

[Writing for LinkedIn](https://www.denterlein.com/blog/writing-for-linkedin)

In a world drowning in social media output, using LinkedIn as a [**publishing platform**](https://www.linkedin.com/help/linkedin/answer/47538) to showcase your expertise and insight is one of the still-underexploited avenues left in 2017 Two big reasons why Denterlein loves LinkedIn posts: It’s a sophisticated, attractive, but easy to use platform that lets you add photos or images. And for now, at least, LinkedIn remains a classy and well-behaved business/professional neighborhood.

 

By Alex Boonstra

[View full post](https://www.denterlein.com/blog/2017-recap-our-most-read-blog-posts)

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