--- title: Top PR News this Month description: Top PR News includes myths and truths about press releases, the secrets of SEO, and journalists sharing bad pitches. image: https://www.denterlein.com/hubfs/Whats_New-1.jpg --- [![Denterlein](https://www.denterlein.com/hubfs/Denterlein_May2017_Theme/Images/logo.png)](https://www.denterlein.com/) # Blog SEARCH BLOG June 15, 2018 # Top PR News this Month [![Top PR News this Month](https://www.denterlein.com/hubfs/Whats_New-1.jpg) ](https://www.denterlein.com/blog/top-pr-news-this-month-1) We scrolled through the best PR news outlets so you don’t have to. From maximizing a LinkedIn profile to identifying myths about press releases, here are the articles you can't miss. **Maximize a LinkedIn profile** Are you getting the most from your LinkedIn profile? LinkedIn has distinguished itself as a professional social media platform with unique abilities to increase marketing and thought leadership efforts. Maximize your profile, increase your followers, and create high value content with these 10 tricks to be more efficient and effective on LinkedIn; brought to you by [Social Media Today](https://www.socialmediatoday.com/news/10-linkedin-hacks-or-things-you-didnt-know/523726/). **Myths & Truths of Press Releases** Putting out a digital press release? We’ve already shared our [7 Tips to get the most from a wire service](https://www.denterlein.com/blog/digital-press-release), but the press release has begun to change with the media landscape. As just one piece of a larger campaign, it’s best to understand a release’s dynamic in a media outreach effort. Is it the first step? Is it the last step? Find out where the future of press releases is headed on the [TrendKite blog](https://blog.trendkite.com/trendkite-blog/the-press-release-3-truths-and-3-myths). **PR Pros & SEO** Search Engine Optimization is important for increasing brand recognition, increasing website traffic, and gaining an advantage over competitors. Public Relations professionals need to understand the nuts and bolts of SEO to guide them during media pitches, content creation, and social media activities. A focusing on high-authority links, creating search-friendly headlines, and optimizing press releases for Google are just a few SEO tips provided in the [Meltwater blog](https://www.meltwater.com/blog/seo-for-pr-pros-how-search-can-get-your-message-out/). **Journalists share bad pitches** To better pitch journalists, it’s helpful to know what *not *to say. Twitter is filled with disgruntled reporters sharing the poor pitches that flood their inbox every day. Taking a minute to glance into a journalist’s inbox and understand what pitches upset them is not only entertaining, but also a helpful activity to better your future outreach. Thankfully, there is a new monthly series of bad PR pitches, brought to you by the [Muck Rack blog](https://muckrack.com/blog/2018/05/29/this-month-in-bad-pr-pitches-6?utm_source=The+Muck+Rack+Daily&utm_campaign=d1c13d8966-EMAIL_CAMPAIGN_2018_05_29_03_59&utm_medium=email&utm_term=0_af2b2023a3-d1c13d8966-21079077). **The Recipe for Going Viral** What does all viral content have in common? While social media marketers across the world try to pin down the recipe for internet success, PR Daily studied the commonalities of successful content bringing attention to the company or brand. The strategic use of image depending on platform, the benefits of creating useful content that educates people, and why a positive story is better than a negative one, are just a few observations from PR Daily’s analysis of [creating viral content](https://www.prdaily.com/Main/Articles/24515.aspx). - [Tweet](https://twitter.com/share) [< Back to Blog](https://www.denterlein.com/blog) SEARCH BLOG ### BLOG ARCHIVES - [best practices (3)](https://www.denterlein.com/blog/topic/best-practices) - [climate (1)](https://www.denterlein.com/blog/topic/climate) - [communications (1)](https://www.denterlein.com/blog/topic/communications) - [Crisis communications (27)](https://www.denterlein.com/blog/topic/crisis-communications) - [Digital and social (36)](https://www.denterlein.com/blog/topic/digital-and-social) - [Employee communications (3)](https://www.denterlein.com/blog/topic/employee-communications) - [environmental communications (1)](https://www.denterlein.com/blog/topic/environmental-communications) - [Insider (5)](https://www.denterlein.com/blog/topic/insider) - [media (9)](https://www.denterlein.com/blog/topic/media) - [media list (1)](https://www.denterlein.com/blog/topic/media-list) - [Public affairs (18)](https://www.denterlein.com/blog/topic/public-affairs) - [Public relations (47)](https://www.denterlein.com/blog/topic/public-relations) - [reporters (1)](https://www.denterlein.com/blog/topic/reporters) - [social media (1)](https://www.denterlein.com/blog/topic/social-media) - [storytelling (1)](https://www.denterlein.com/blog/topic/storytelling) - [sustainability (1)](https://www.denterlein.com/blog/topic/sustainability) - [tips (9)](https://www.denterlein.com/blog/topic/tips) - [Uncategorized (2)](https://www.denterlein.com/blog/topic/uncategorized) [see all](https://www.denterlein.com/blog/top-pr-news-this-month-1#) [![Denterlein](https://www.denterlein.com/hubfs/Denterlein_May2017_Theme/Images/logo.png "Denterlein")](https://www.denterlein.com/) © 2023 Denterlein. 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