---
title: Earned Media Coverages & Media Placement Case Study - Denterlein
description: How Denterlein secured more than 20 pieces of earned media coverage in publications vital to a client's new business efforts
---

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# CASE STUDY

# creating a trust index to increase brand awareness

## Client

PARTNERS+simons (P+s)

## Challenge

P+s engaged Denterlein to increase awareness of its brand through a focused and prioritized public-relations program.

## Approach

Denterlein positioned P+s as an industry leader through the creation of a new survey, the “National Healthcare Trust Index.” Conducted with Denterlein partner MassInc Polling, the survey results were used to generate coverage and content for P+s.

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### Results

Denterlein secured more than 20 pieces of earned media coverage in publications vital to their new business efforts: Boston business press and healthcare trades. Media highlights included Becker’s Hospital Review, Health Leaders, Boston Business Journal, CEOWorld Magazine, and AdWeek.

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