Raising Public Awareness in an Increasingly Environmentally and Health-Conscious World
Denterlein's client a consulting firm providing geotechnical, environmental, water, ecological, and construction management services, saw a growing market in the remediation of PFAS—harmful chemicals growing in prevalence throughout the US. More specifically, they wanted to understand how to strategically position themselves against their competitors and the level of necessary investment in digital media to reach and educate the public around this increasing environmental/health concern.
Unique Twitter mentions
Total Twitter engagements
Earned media mentions
Lacking a Leader in PFAS Thought Leadership and Remediation
Using our D3 Diagnostic approach, Denterlein conducted an in-depth analysis of how their competitors are utilizing compelling digital content and social media to engage the masses and garner share of voice around PFAS. We identified an active public social community that lacked a leading resource for PFAS education and remediation. Denterlein’s analysis enabled their internal comms team to approach its PFAS subject matter experts with the insight and assurance that an investment into digital media as platform for PFAS thought leadership was worthy of consideration.