Since early 2018, Denterlein has been working with the Fraunhofer Center for Sustainable Energy Systems to formulate and implement tactics to create renewed and heightened visibility around the center's role in clean energy awareness and advancement in Massachusetts.
Unique online readers reached via earned placements among business, regional and trade press
Original social media
posts drafted and published across the Center's Twitter, Facebook, and LinkedIn
Unique social media engagements among Twitter, Facebook, and LinkedIn users
Targeting Key Stakeholders
Targeting prominent decision-makers and key opinion leaders, including Massachusetts legislators, the Baker administration, potential funders, and media, Denterlein leveraged a set of key messages obtained through a workshop and surveys, to proactively pitch story ideas and secure earned media coverage of the center's catalyzing role in the Commonwealth's clean energy progress. Further, the team created original content and re-purposed existing materials to boost digital engagement with top regional and national stakeholders and influencers across social media. The team also assisted with event planning and execution for a number of well-attended open-houses and panel discussions.
“Organizations that catalyze commercialization and advancement of new technologies play a central role in the region’s burgeoning clean energy sector. Cutting-edge R&D is the foundation of Massachusetts’ knowledge-based economy.”