Blog

April 20, 2021

Press Conferences During a Pandemic: Case Studies from Transportation Advocacy Efforts

The Covid-19 pandemic has shifted the media landscape in more ways than one. News about the virus and its societal impacts first took place in the publishing lineup. Beat reporters that usually focus on other areas have been pulled away to cover testing site deployment and vaccine rollout.

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March 15, 2021

Taking stock of a pandemic year: A crowdsourced Team Denterlein reflection

The day in March 2020 that changed everything is not an anniversary one celebrates. But gather we did, virtually, as a firm to share our perspectives about who we were before COVID-19 and who we are now.

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March 03, 2021

Dr. Seuss and lessons for Communicators

A week ago, I participated in a panel discussion titled “When Independent Schools Must Atone for Past Sins.” The topic reflected on an increasingly common challenge for many orgs and businesses – what to do when asked to be accountable for past behaviors in light of current standards.

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December 17, 2020

Get serious about your social media presence in 2021 by naming a Social Media Ambassador

With all the restrictions on in-person gathering imposed by the COVID-19 pandemic, organizations of all kinds—businesses, non-profits, professional associations, schools and colleges—recognize how critical it is to make sure they have a compelling and engaging presence on social media to supplement what would have been in-person networking or fundraising events.

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November 12, 2020

In The News with Dr. Karilyn Crockett

In recent weeks, our attention has been riveted on national politics and on the presidential campaign.

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October 22, 2020

Make the most out of your Facebook advertisements

When maximizing your efforts on positioning your company, organization or cause there’s no doubt that your marketing strategy should be efficient and cost-effective. In a new normal in which mostly everyone is online, Facebook advertising has become one of the best allies for your advertising campaigns because it provides incredibly accurate targeting to relevant online audiences.

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September 30, 2020

How to drive community engagement through boosted Facebook posts

Getting out and about is harder than ever thanks to the COVID-19 pandemic--and of necessity during a time of social distancing, we're also spending far more time online than seeing people in person. 

For professionals and businesses looking to grow their networks, what's more critical today is a tactical, digital approach to reaching relevant audiences with the tailored messages that will resonate with them the most. Whether you’re marketing an event, releasing a report, inviting people to a community meeting, or trying to recruit a new client or member, digital media remains one of the cheapest and most effective ways to get your content in front of people. 

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September 22, 2020

Tips and Best Practices for a Successful Virtual Event

All it takes is one click to convene and collaborate. Thanks to technology and pandemic-induced changes to doing business, virtual events allow you to expand upon and engage your audience in new and innovative ways. While this helps to boost attendance since events aren’t geographically based, planning a virtual event requires more preparation and planning than in-person events. Here are some helpful tips and best practices to make your virtual event a success.

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August 10, 2020

Finding Your North Star, Organizing Around and Acting Upon Your Values

Leadership lessons for young professionals (and us all)

Identify the values that will anchor your mission. Make connections between your world and others. Create a community featuring a large table where people can come together and share ideas. These are some of the many takeaways from a recent webinar featuring Mary Skelton Roberts, Co-director of Climate at the Barr Foundation, that was hosted by Jayda Leder-Luis, Denterlein Account Director and a graduate of the Greater Boston Chamber of Commerce’s Boston Future Leaders program.

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May 12, 2020

Four Imperatives for Communicating about a Return to the Office

As states across the country begin to reduce restrictions, companies and non-profits who have transitioned much of their workforce to home are preparing for their “return to the office” communications.  Even as it remains unclear when the return may be and what government restrictions could exist, there are four imperatives (and some caveats) for all communications on this topic:

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