Blog

October 13, 2021

ONIONS AND GARLIC: THE SECRET SAUCE TO MAKING HISPANIC AUDIENCES PART OF YOUR COMMUNICATIONS PLAN

By Nicole Goldstein, Project Coordinator, Jovanny Rosado, Account Executive, and Jayda Leder-Luis, Vice President

Every Spanish kitchen we know is well stocked in onions and garlic. The flavors are the start to almost any meal, sweet cebolla and fragrant ajo. But just adding these two ingredients to your meals won’t make it a Latin-style dish. The secret sauce is the cultural connection, the nostalgia that has transcended for generations, and the fact that they come from the ground – a reminder that roots are worth digging for.

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August 16, 2021

Communicating Climate Efforts in the Wake of the IPCC Report

*Cartoon by Joel Pett
One of my favorite cartoons appeared in USA Today before the Copenhagen climate conference in 2009. It shows a presenter on stage listing the benefits of a carbon-free future – green jobs, livable cities, clean air – and a man interjecting from the crowd: “What if it’s a big hoax and we create a better world for nothing?”

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August 02, 2021

What communicators can learn and do with public polling

Public polling is about numbers, but when communicated thoughtfully, can tell a powerful story. Nonprofits should consider polling a tool in their communications toolbox – whether you commission a poll yourself or leverage polling data reported in the news.

Using polling data effectively can generate media attention, enhance your social media presence, provide a statistical foundation for personal anecdotes, and show strong public support for your cause.

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July 15, 2021

Denterlein Adds Anusha Cicchetti, Miles Grant to Growing Team

Denterlein, an independent Boston public relations agency offering senior expertise in developing and implementing comprehensive communications strategies, has added Anusha Cicchetti as Account Director and Miles Grant as Vice President.

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June 18, 2021

Celebrating Juneteenth with Kelley Chunn            and a conversation on the Roxbury Cultural District

Last year, the Denterlein team deepened our longstanding partnership with Kelley Chunn and she joined our team as a Senior Advisor (while maintaining her independent communications consulting practice as well).  In celebration of our partnership, Denterlein made a contribution to the Roxbury Cultural District.  Kelley is the current vice-president of its board and was instrumental in earning the Cultural District designation for the corridor, which includes both Nubian and  John Eliot Square.  In the spirit of Juneteenth’s celebration of Black community, freedom, culture and history, we asked Kelley to share her thoughts on the importance of this designation. 

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June 14, 2021

Over the Rainbow: Five Things to Keep in Mind for Pride Month Communications (and Marketing) Campaigns

Global Pride Month is well underway and organizations — long-term and recent LGBTQIA+ supporters — are going rainbow everything to show their allyship for a community that has come a long way with marriage equality being the law of the land and some consistent and explicit anti-discrimination protections in place. 

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April 20, 2021

Press Conferences During a Pandemic: Case Studies from Transportation Advocacy Efforts

The Covid-19 pandemic has shifted the media landscape in more ways than one. News about the virus and its societal impacts first took place in the publishing lineup. Beat reporters that usually focus on other areas have been pulled away to cover testing site deployment and vaccine rollout.

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March 15, 2021

Taking stock of a pandemic year: A crowdsourced Team Denterlein reflection

The day in March 2020 that changed everything is not an anniversary one celebrates. But gather we did, virtually, as a firm to share our perspectives about who we were before COVID-19 and who we are now.

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March 03, 2021

Dr. Seuss and lessons for Communicators

A week ago, I participated in a panel discussion titled “When Independent Schools Must Atone for Past Sins.” The topic reflected on an increasingly common challenge for many orgs and businesses – what to do when asked to be accountable for past behaviors in light of current standards.

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December 17, 2020

Get serious about your social media presence in 2021 by naming a Social Media Ambassador

With all the restrictions on in-person gathering imposed by the COVID-19 pandemic, organizations of all kinds—businesses, non-profits, professional associations, schools and colleges—recognize how critical it is to make sure they have a compelling and engaging presence on social media to supplement what would have been in-person networking or fundraising events.

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