Blog

Denterlein announced today that Katherine Adam has been elevated to senior vice president and managing director of the firm’s public affairs practice. The new role creates a more formal structure to support Denterlein’s longstanding issues-based communications work in public policy, advocacy, regulatory affairs, and community engagement.

This is an exciting week for members of the Denterlein public affairs team as Geri Denterlein, Katherine Adam, and Mike Schiano head to Washington, D.C., to participate in the New England Council’s annual Washington Leaders’ Conference.

By Katherine Adam

The Denterlein team was pleased to welcome Linda Henry to the inaugural Jack Thomas Lecture at Northeastern, in a tribute to Geri’s late husband. Among those who appreciated her words were the journalism students at Northeastern University.

Climate scientists have laid out a clear roadmap of how to solve the climate crisis - stop burning fossil fuels, eat less meat, and protect forests. Our challenge is now how to implement those solutions and build public support for a speedy transition to a more sustainable world.

Why is it that sometimes you attend a press conference or other speaking event and feel enraptured, moved, and motivated to act – and other times your mind wanders or you wish you had a cup of coffee to get through it?

Message creation is a core activity and often a starting point with many of our clients. We help them identify pain points, understand narrative histories, and leverage data on public opinions. We find ways to frame ideas in the context of problems they solve and opportunities they create, and we consider nuances for a multitude of audiences.

For mobility communicators, people-centric storytelling can be a powerful way to build empathy with your audiences and humanize your policy goals. Sharing personal stories about the people who are impacted by a service, policy, or project can be far more compelling than presenting data alone – whether as quotes in a press release, incorporated into public testimony, or on social media.

As the Denterlein team prepared for our semi-regular social media seminar with a non-profit association client this week, we asked the members what topics were keeping them up at night. One answer rang loud and clear: TikTok.

Having graphics as a content element in media – newspapers, advertisements, presentations, blogs, or social media posts – are critically important components in crafting compelling communications. Adopting a multimedia approach helps to increase brand awareness, build brand equity, deepen engagement, and improve the accessibility of the message you are looking to convey or actions you are seeking to inspire.