February 28, 2022

Ethical Storytelling in Transportation

For mobility communicators, people-centric storytelling can be a powerful way to build empathy with your audiences and humanize your policy goals. Sharing personal stories about the people who are impacted by a service, policy, or project can be far more compelling than presenting data alone – whether as quotes in a press release, incorporated into public testimony, or on social media.

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January 26, 2022

“Should I start a TikTok?” and other common questions we get about social media

As the Denterlein team prepared for our semi-regular social media seminar with a non-profit association client this week, we asked the members what topics were keeping them up at night. One answer rang loud and clear: TikTok.

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January 12, 2022

Art with a Purpose: Graphic Design Tips to Impress Your Audience

Having graphics as a content element in media – newspapers, advertisements, presentations, blogs, or social media posts – are critically important components in crafting compelling communications. Adopting a multimedia approach helps to increase brand awareness, build brand equity, deepen engagement, and improve the accessibility of the message you are looking to convey or actions you are seeking to inspire.

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December 22, 2021

21 Things to Celebrate in 2021

And just like that, 2021 has drawn to a close. In a year that brought trials and tribulations, new innovations and collaborations, and opportunities to both reflect on the past and plan for the future, we are happy to highlight 21 causes for celebration we experienced in 2021.

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December 07, 2021

"Wait for it?" When and how to share bad news

Nearly every day clients ask: should they “get out ahead” of bad news? In the wildly popular musical Hamilton, the title character also faces this dilemma.

Still humming “In the Room Where it Happens” and “It’s Quiet Uptown,” days after seeing the widely acclaimed Broadway musical Hamilton, I had the thought that the lead character - in history and in the play - faced a crisis not dissimilar to some of our current PR clients. Nearly every day we are asked to advise our clients: should they “get out ahead” of bad news and reveal it themselves? Or should they stand ready to respond, waiting to see if anyone finds out first? As this brilliant play unfolds, Hamilton is faced with this all-too common dilemma.

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November 04, 2021

In the News: Mayoral Election Insights with Steve Koczela, Wilnelia Rivera, and Gin Dumcius

This week’s historic election was bound to deliver a woman Mayor to the city of Boston – the first in its 199-year history. We brought in 3 experts to analyze the results: Steve Koczela of MassINC Polling Group, Wilnelia Rivera of Rivera Consulting, and Gin Dumcius of the Dorchester Reporter, came together for our latest In the News virtual event. Here’s what they said.

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October 13, 2021


By Nicole Goldstein, Project Coordinator, Jovanny Rosado, Account Executive, and Jayda Leder-Luis, Vice President

Every Spanish kitchen we know is well stocked in onions and garlic. The flavors are the start to almost any meal, sweet cebolla and fragrant ajo. But just adding these two ingredients to your meals won’t make it a Latin-style dish. The secret sauce is the cultural connection, the nostalgia that has transcended for generations, and the fact that they come from the ground – a reminder that roots are worth digging for.

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August 16, 2021

Communicating Climate Efforts in the Wake of the IPCC Report

*Cartoon by Joel Pett
One of my favorite cartoons appeared in USA Today before the Copenhagen climate conference in 2009. It shows a presenter on stage listing the benefits of a carbon-free future – green jobs, livable cities, clean air – and a man interjecting from the crowd: “What if it’s a big hoax and we create a better world for nothing?”

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August 02, 2021

What communicators can learn and do with public polling

Public polling is about numbers, but when communicated thoughtfully, can tell a powerful story. Nonprofits should consider polling a tool in their communications toolbox – whether you commission a poll yourself or leverage polling data reported in the news.

Using polling data effectively can generate media attention, enhance your social media presence, provide a statistical foundation for personal anecdotes, and show strong public support for your cause.

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July 15, 2021

Denterlein Adds Anusha Cicchetti, Miles Grant to Growing Team

Denterlein, an independent Boston public relations agency offering senior expertise in developing and implementing comprehensive communications strategies, has added Anusha Cicchetti as Account Director and Miles Grant as Vice President.

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