January 12, 2022

Art with a Purpose: Graphic Design Tips to Impress Your Audience

Having graphics as a content element in media – newspapers, advertisements, presentations, blogs, or social media posts – are critically important components in crafting compelling communications. Adopting a multimedia approach helps to increase brand awareness, build brand equity, deepen engagement, and improve the accessibility of the message you are looking to convey or actions you are seeking to inspire.

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December 17, 2020

Get serious about your social media presence in 2021 by naming a Social Media Ambassador

With all the restrictions on in-person gathering imposed by the COVID-19 pandemic, organizations of all kinds—businesses, non-profits, professional associations, schools and colleges—recognize how critical it is to make sure they have a compelling and engaging presence on social media to supplement what would have been in-person networking or fundraising events.

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April 21, 2020

5 Tips for Better At-Home Video Quality

More workers are telecommuting in these past few months than ever before. Employees working from home are quickly learning the ropes of hosting virtual meetings and webinars over Microsoft Teams, Google Hangouts, Skype Conference, or Zoom. Whatever your preferred online platform, there are best practices for making sure you appear professional and communicate clearly during any video conference or video project.

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July 01, 2019

3 Ways Social Media has Changed Public Relations

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Thanks to social media, businesses have never had a deeper connection with their customers than they do today. But along with all the benefits of those deep connections come a host of PR challenges. Businesses must invest more time and effort than ever into social media to maintain their PR reputations. For many businesses, their social media pages represent the bulk of their interactions with customers and clients. This makes social media a useful–yet complex–tool in the field of PR. Here are three examples of how social media has transformed public relations and what that means to businesses:

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April 02, 2019

Filming on a Budget: Tips to producing affordable video content

Producing quality video doesn’t have to be expensive. Last month, the American stock footage company, Shutterstock, creatively showcased their video capabilities through an ad campaign “It’s Not Stock, It’s Shutterstock.” Shutterstock’s promotion claimed that rather than produce, film, and edit a video from scratch, it was just as easy to purchase content for your next promotional piece.

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March 27, 2019

Understand Your Content Impact and Audience with Instagram Insights

Smart businesses and organizations recognize that Instagram is booming in popularity and is in fact overtaking Facebook and Twitter in many demographics. As more companies embrace the photo and video sharing platform, knowing how to leverage an Instagram business account is the first step to further developing a strong visual representation of your brand. Fortunately for you, the social network has a built-in tool for understanding key aspects of your audience, content and level of influence.

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February 19, 2019

Instagram Rolling Out Fund-raising Feature for Non-profits and Humanitarian Causes

News broke today that at some point this year Instagram will roll-out a feature that will allow users to add a “donate now” sticker to Instagram Stories to help raise funds for non-profits and good causes. Followers of Instagram Stories containing these stickers can simply click on donation calls-to-action (CTAs) to make monetary contributions to their favorite good-will organizations and movements.

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February 11, 2019

Storytelling and Visuals: TV is Still The Top News Resource

According to the PEW Research Center’s latest state of the media study (‘Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television’), Americans still would rather watch their news compared to reading or listening to it. While “TV” may still reign supreme, the ways in which newsworthy content is consumed is expanding beyond traditional linear television. Think streaming, social media, podcasts, etc.

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February 06, 2019

Super Bowl Media Coverage by the Numbers

Sunday was the Super Bowl, where America celebrates the final game of the football season with a joyful combination of entertainment, friends, and food. Every year, the leadup to the Big Game is another week of predictions, halftime show buzz, and debates around which advertisements will earn the top spots. Given all the buzz surrounding the game, the Denterlein digital team thought we’d leverage our media monitoring and measurement tools to track key conversations and topics of interest.

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February 01, 2019

News Stories at the Top of Twitter User’s Timelines Designed to Keep Them in the 24/7 News Cycle

If you’re on Twitter and use an Android phone, don’t be surprised if you see something new this winter: Tweets with links to news stories showing up at the top of your timeline when you first go online.However, it’s unclear how long users need to be “away” before the missed news stories appear, but the "good morning" heading could be an indicator that it’s meant to be a morning news brief.

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