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Nearly every day clients ask: should they “get out ahead” of bad news? In the wildly popular musical Hamilton, the title character also faces this dilemma.

Still humming “In the Room Where it Happens” and “It’s Quiet Uptown,” days after seeing the widely acclaimed Broadway musical Hamilton, I had the thought that the lead character - in history and in the play - faced a crisis not dissimilar to some of our current PR clients. Nearly every day we are asked to advise our clients: should they “get out ahead” of bad news and reveal it themselves? Or should they stand ready to respond, waiting to see if anyone finds out first? As this brilliant play unfolds, Hamilton is faced with this all-too common dilemma.

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By Liam O’Connell and Diana Pisciotta

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As the facts and situation around Covid-19 (Coronavirus) continue to evolve, with the number of new cases growing daily, most of our clients have already communicated at least once to employees, customers and partners. However, communications needs are ongoing and diverse.

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Though the world has been watching the Coronavirus since China took dramatic steps to limit the spread of this new virus, the Center for Disease Control’s sobering press conference earlier this week has put the issue front and center for businesses of all types.

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What can college campuses do to promote civil dialogue without coming under fire for limiting Free Speech? President Diana Pisciotta shared some of her tips to avoiding free-speech crises on college campuses. Read more here.

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It goes like this …

Something bad happens, which someone captures on their phone and then posts a video or picture on Twitter, tagging a high-profile person or organization … let the viral backlash begin!

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We’ve seen over the years at Denterlein all too many examples of CEO efforts to apologize that strike the wrong notes, fall flat, or even worse, give offense and create blowback against the company. So it’s gratifying to point out an example of one delivered with near perfection: Southwest Airlines CEO Gary Kelly commenting Tuesday on the engine failure on Flight 1380 that shattered a window, led to the death of passenger Jennifer Riordan, and forced a dramatic emergency landing in Philadelphia.

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Not sure what to do in the unfortunate event of a construction site injury or death? President Diana Pisciotta shared some of her tips for responding on social media. Read more here.

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Denterlein President Diana Pisciotta was a recent guest on New England Cable News, where she shared her take on Facebook's Cambridge Analytica scandal. Was the company's response too little too late? To see the full video, click here. Read More

What are the rules for social media apologies? Our President Diana Pisciotta shares her insights and tips in a recent byline in PR News. Read more here

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