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As part of our blog series exploring how Massachusetts can build on our strengths in turbulent times, Denterlein president Diana Pisciotta shares thoughts on the communications questions leaders face in this current moment.

For 86 years, Jewish Vocational Service Boston (JVS) has been a pivotal force in supporting individuals–including immigrants from around the world–towards financial independence. Through training programs, skills development, and English-language education, JVS Boston helps the people it serves secure new or better employment opportunities in high-growth industries and realize the American Dream. Kira Khazatsky, whose family was served by JVS Boston when they fled the Soviet Union in the 1980s, is JVS Boston’s CEO.

Positioning Your Organization:

Denterlein announced today that Katherine Adam has been elevated to senior vice president and managing director of the firm’s public affairs practice. The new role creates a more formal structure to support Denterlein’s longstanding issues-based communications work in public policy, advocacy, regulatory affairs, and community engagement.

Public polling is about numbers, but when communicated thoughtfully, can tell a powerful story. Nonprofits should consider polling a tool in their communications toolbox – whether you commission a poll yourself or leverage polling data reported in the news.

Using polling data effectively can generate media attention, enhance your social media presence, provide a statistical foundation for personal anecdotes, and show strong public support for your cause.

Denterlein, an independent Boston public relations agency offering senior expertise in developing and implementing comprehensive communications strategies, has added Anusha Cicchetti as Account Director and Miles Grant as Vice President.

By unanimous vote, the PR World Alliance welcomed our agency into its fold. (press release)

In 2019, PR professionals are often asked whether or not public relations differs from marketing – the answer is yes. However, in recent years, the introduction of new technologies – especially social media and content marketing – have changed the way PR and marketing contribute to business success and CEOs and corporate bean-counters often struggle to distinguish the differences.

Last week Amazon unveiled its long awaited shortlist of contenders for the commerce and technology giant’s second headquarters—the 20 cities were not that surprising.