March 07, 2018

Geri Denterlein in Chief Executive Magazine

What's the role of the CEO in crisis management? Our founder and CEO Geri Denterlein shares her insights and tips in a recent byline in Chief Executive Magazine. Read more here.

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February 05, 2018

Crisis PR: Who is the Right Spokesperson?

Don’t let the media – or the public – own the narrative. When a crisis hits, directly reporting your version of the story ensures that you have an opportunity to avoid rumors and misinformation. But who is the right spokesperson?

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January 03, 2018

Crisis Pr: what NOT to do

You just got a call that there are reports of sexual harassment at your company, there is a government agent at the door with a warrant or (insert your worst nightmare here). What do you do now? If you haven’t given crisis planning much more than a passing thought, you could be at risk for making one of the six worst mistakes crisis management response:

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October 11, 2017

Social media apologies: 3 Rules

Mistakes happen, but when they play out on social media, the reputational damage can be wide reaching and hard to contain.

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August 01, 2017

Infographic: 5 Crisis PR Steps

Planning ahead for a crisis event ensures that an organization’s credibility and competitive advantage remain unscathed in even the most challenging situations. Learn more about the five steps you can take right now.

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July 25, 2017

Are you Crisis Ready?

When your senior team has just minutes or hours to react, how do you respond? Without pre-planning, it’s impossible to act quickly. Indecision, conflicting opinions or a poorly chosen spokesperson can unravel even the best intentions. Protecting your organization begins long before a crisis hits. Though it is rarely possible to address all aspects of a crisis situation instantaneously, the increase in web-based reporting and social media makes a quick response critical.

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May 30, 2017

Cyber breach response: Be prepared with crisis communications planning

If your company possesses sensitive or confidential information, the mere mention of the word ransomware may be enough to make your heart race – particularly given the global reach and devastating impact of the recent WannaCry cyber-attack, so powerful that it crippled infrastructure in 150 countries. While your company may have strong operational plans for disaster scenarios, do they address how to contain and manage reputational damage?

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May 23, 2017

The Worst CEO Apologies

When faced with difficult questions or allegations, defensiveness is often the most common response. But when this scene plays out on a public stage, constant rebuttals and shifting the blame only incites and prolongs media coverage.

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May 02, 2017

Why Crisis Communications is Important for Manufacturers

When a crisis breaks are you ready? It happens every day. You get the call:

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April 25, 2017

Fake News: Why Crisis Communications Planning is Important

If you think fake news could not possibly impact your company, we have one word: Pizzagate. When a North Carolina man walked into a little-known Washington, D.C. restaurant with an assault rifle earlier this year, the widespread impact and dangerous implications of this growing trend proved that no brand – no matter how powerful or obscure – is safe.

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