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Creating Industry Thought Leaders

Denterlein worked with Nutter to position the firm’s lawyers as leaders in the fast-paced global marketplace. An increased presence in both the mainstream and trade media remained a top priority, particularly in the firm’s key practice areas. 

225+

Earned media placements

3x

Increase in earned media footprint

20+

Thought leadership placements among key targets.

Leveraging industry trends and breaking news

Based on interviews with Nutter’s legal team and a keen eye toward the interests of both trade and general interest reporters, Denterlein identified major industry trends and offered Nutter attorneys as expert sources. Denterlein also cross-referenced Nutter’s client work with new trends and breaking news to further identify and anticipate media opportunities.

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“We focused not only on developing industry thought leaders but also on building trust - that Nutter attorneys are the best - and only - choice in their respective areas of expertise.”

Jill Reilly_cropped
Jill Reilly
Vice President | Denterlein

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