Positioning a New Brand

E4H sought a public-relations partner who could advise on how best to present the new firm and its expanded capabilities to employees, clients, prospects, and broader external audiences. Through an extensive messaging workshop, Denterlein developed the corporate positioning that set the foundation for all communications following the merger. 


Earned media placements among key business, trade, and regional
media outlets


Pieces of content developed, including press releases, media advisories, and blogs


Thought leadership placements (i.e. bylines, op-eds) among key
media targets

An Integrated Strategy for Increasing Awareness
We then activated a campaign to increase awareness of the firm’s new mission of creating flexible environments for enhancing the well-being of patients and families through “Smart Facility Design” via earned media outreach, internal communications, and a social/digital media strategy.

Results AnnouncementResized_TF-1

“A coordinated communications effort can make a big impact for companies that are at a critical juncture in their expansion from regional to national. We love being part of that type of growth story.”

Merina Zeller
Senior Account Executive

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