Targeting Key Stakeholders
Targeting prominent decision-makers and key opinion leaders, including Massachusetts legislators, the Baker administration, potential funders, and media, Denterlein leveraged a set of key messages obtained through a workshop and surveys, to proactively pitch story ideas and secure earned media coverage of the center's catalyzing role in the Commonwealth's clean energy progress. Further, the team created original content and re-purposed existing materials to boost digital engagement with top regional and national stakeholders and influencers across social media. The team also assisted with event planning and execution for a number of well-attended open-houses and panel discussions.