Denterlein led an in depth process of translating complex scientific results into digestible messaging, and in addition executed a multi-layer earned and owned media strategy around UMass Boston's Sustainable Solution Lab's highly anticipated report.
Unique social media impressions among users across Twitter, Facebook, Instagram, and LinkedIn
Unique social media mentions appearing across Twitter, Facebook, Instagram, and LinkedIn
target national, business, and trade press
Innovative & Engaging
The study, which examined the feasibility of a harbor barrier to protect the city of Boston from rising sea levels and flooding, was unveiled as part of the Boston Harbor Now ‘Harbor for All Summit’ in May 2018, which convened key business, civic, and community stakeholders around the most pressing issues facing Boston Harbor.
“In adapting cities to climate change, communications is as important as any design, technology, or engineering solution.”