Geri Denterlein’s life work has been at the intersection of business, government and journalism. In that space she is an accomplished leader, recognized by the Boston Chamber of Commerce, Women’s Business, the Boston Globe and the Boston Business Journal.
As the CEO and founder of the strategic communications firm Denterlein, Geri is a trusted advisor to some of the region’s most respected brands. She leverages her 30-year career in journalism and public affairs to help corporate and nonprofit organizations promote and protect their reputations.
Prior to serving as a consultant, Geri was editorial director at WBZ television, where she was responsible for the station’s government outreach, as well as on-air political analysis. Geri also has government experience, including terms as communications director for the Departments of Mental Health and as an associate press secretary for former Governor Michael S. Dukakis.
In board rooms, the political arena and the local community, Geri is known as a champion for women. As an active volunteer leader for several of Boston’s nonprofit organizations, and as CEO of Denterlein, Geri has advocated equality by helping many women find their voice, and communicate effectively for change. Through her advisory board positions with the Massachusetts Women’s Political Caucus, MassINC and the Mass Taxpayers Association, Geri has consistently encouraged leading organizations to consider and uphold women’s equality. And, as a founding member of the American Red Cross Tiffany Circle, a society of women leaders and philanthropists, Geri has helped grow the council to 60 chapters in the US and additional groups around the world.
Geri also provides first-hand experience with corporate governance issues, particularly as they pertain to crisis events. Her nonprofit service includes roles on the executive committee of the Massachusetts Women’s Forum, the American Red Cross Massachusetts, and as a member of the American Red Cross National Philanthropic Board. She is a trustee of the Massachusetts Taxpayers Foundation and was appointed to the Bridgewater State University Board of Trustees by Governor Baker and to the board of Boston Main Streets by Mayor Walsh.
Geri is a popular commentator on leadership. Her book The Power Chick’s Guide to Boston is considered by many to be the seminal resource for young professionals finding their voice in the city’s business and civic community.
She holds a Bachelor of Science degree from the University of Cincinnati and a Master of Public Administration from the Kennedy School of Government at Harvard University.
For more than 15 years, Diana has stewarded the growth and expansion of Denterlein, establishing the firm as a trusted communications partner to business and nonprofit leaders seeking to improve operations, relationships or reputation.
As president, Diana provides strategic oversight to many client accounts and continues to provide high-level communications guidance to C-suite leaders. She has been instrumental in many of the events that have shaped the region. From managing Big Dig fall-out to the transformation of Fenway into a destination neighborhood, Diana is a trusted advisor to the most recognized companies and nonprofits in New England. Her counsel has established the reputation of new company leaders, retained and acquired customers, improved employee relations, launched new products and services and built an organization’s public brand in a way that is unique and valued.
Diana serves as a business partner to clients, supporting corporate goals through creative approaches that target clients and referral sources. In healthcare in particular, she advises executives as they navigate challenging trends and policy issues. As a result, Harvard-affiliated institutions and others have raised national visibility and market share, weathered mergers and acquisitions and transformed staff and faculty into important ambassadors. Diana works at the highest levels, often with CEOs and trustees, to communicate around sensitive events, such as leadership transitions and litigation.
While Diana’s expertise crosses many industries, she is best known for her crisis communications experience. From cyber security breaches to regulatory investigations, Diana helps senior leaders balance transparency and accountability to protect the organization’s reputation. Deeply familiar with even the most complex of circumstances, Diana formulates strategies that balance the diverse needs of stakeholders. A regular speaker and writer on crisis communications, Diana leads workshops and spokesperson trainings for companies and non-profits of all sizes.
Diana joined Denterlein soon after its launch in 2002, most recently serving as executive vice president. Together, she and Geri Denterlein grew the firm substantially, more than tripling the agency’s size and significantly expanding its client base. In her current role, Diana oversees all operations, as well as the strategic direction and growth of the firm. She provides mentorship and professional development support, with a focus on expanding the senior team and developing the firm’s key practice areas.
A long-time supporter of charitable organizations, Diana serves on the board of the Boston Preservation Alliance and Rosie’s Place. For her leadership achievements, Diana received the Emerging Executive Pinnacle Award from the Greater Boston Chamber of Commerce.
Peter J. Howe is a former veteran Boston Globe reporter and editor, New England Cable News Business Editor and CEO Corner host. Peter’s clients benefit from his insider’s advice on messaging and storytelling that moves public discussions and drives results. He also draws on his decades as an award-winning TV and print journalist to provide high-level counsel on content creation, media relations outreach and training, crisis communications and thought leadership. On all campaigns, Peter delivers measurable, effective strategies that achieve client goals.
Peter brings 30 years of deep experience in both broadcast and print journalism, producing thousands of stories. His major focus has long been the intersection of business and government policy and making the complex comprehensible for policymakers and the public: energy, transportation, construction, finance, and mega projects like Boston’s Big Dig, Harbor cleanup and the transformation of Logan International Airport. His 22-year career with the Globe included seven years as a Massachusetts State House and Boston City Hall correspondent and 13 years covering business, technology and innovation, winning multiple awards including from the Associated Press Managing Editors and American Society of Business Editors. In his eight years as NECN’s chief daily business reporter and manager of its @necnbiz Twitter account, he also interviewed 270 leading local CEOs for NECN’s acclaimed CEO Corner and produced more than 1,800 TV stories.
Born in Boston and a lifelong resident of the area, Peter’s a 1986 magna cum laude graduate of Harvard College and is married to the novelist Holly LeCraw (The Half Brother, The Swimming Pool).
Scott Farmelant offers more than 25 years of experience in media relations, crisis communications, journalism and public affairs, including more than a decade as the principal of a Boston public relations agency and consulting practice.
Throughout his career as a public relations senior executive and award-winning investigative journalist, Scott has demonstrated sustained success enhancing and protecting the reputations of clientele across a broad range of sectors, including consumer, transportation, higher education, health systems and public institutions. He also possesses exceptional strategic skills, proven ability to influence internal and external audiences through targeted thought leadership campaigns and keen political acumen.
Scott provides strategic counsel in corporate communications, public affairs, crisis communications, public relations, media relations, business development, reputation management and issue-based campaigns. Significant accomplishments include successful creation and implementation of the first-ever environmental public involvement process in Philadelphia, which cleared the way for development of an award-winning $200 million mixed use development in Northern Liberties; creation and implementation of consumer brand PR campaigns for a healthcare organization and a post-secondary education college; creation and oversight of the statewide PR campaign that supported implementation of the Massachusetts Comprehensive Assessment System (MCAS); creation and management of a successful public affairs campaign to restore a $780 million commuter rail project on the south shore of Massachusetts; and management of a successful permitting campaign in Foxboro, MA, which allowed for construction of Gillette Stadium.
During 12 years as a journalist, Scott served as a staff writer at a number of publications, including the Boston Herald, Improper Bostonian and Philadelphia City Paper. His work appeared in a numerous other publications, including the Boston Globe, Boston Magazine, and the Boston Business Journal. As a writer, he earned awards for investigative reporting, political writing and public service journalism.
Scott obtained a B.A. in English Literature from Brandeis University and a M.A. in Journalism from the Newhouse School of Communications at Syracuse University. He is married to Alison M. Mills. They have a daughter, Lily Theresa, and a son, Maxwell Manuel.
As co-leader of Denterlein’s crisis team, Vice President Jill Reilly draws from hundreds of crisis management best practices to help executives prevent adverse events from going public or mitigate reputational damage when they do.
From union woes to world events, financial malfeasance and abrupt changes in leadership, Jill guides a company’s response before during and after a crisis with one main goal: to preserve consumer and stakeholder confidence. She also provides crisis planning expertise, ensuring that an organization’s credibility and competitive advantage remains unscathed in even the most challenging situations. Through her discovery process, strategic direction and training, Jill’s clients are prepared to respond to any crisis – and in a way that supports their business goals.
Jill regularly works with attorneys, developing communications plans and messages that complement the legal strategy and preserve credibility in the court of public opinion. Her crisis expertise includes battles in civil court and federal investigations by the FBI, DEA, SEC, FTC, EPA and OSHA, among others; as well as state and local inquiries by the Attorney General, Secretary of State, DPH, DMH and more.
Prior to her work at Denterlein, as Chief of Staff at the U.S. Attorney’s Office in Boston, Jill led the communications strategies on some of the most high-profile and complex public matters in New England, including the prosecution of James “Whitey” Bulger, and the Boston Marathon bombing. She has also been responsible for developing and implementing long-term public relations strategy for one of the nation’s largest law firms and for a Fortune 100 defense contractor.
Jill serves on the advisory board of YouthConnect, an innovative program of the Boys & Girls Clubs of Boston in partnership with the Boston Police Department, that places licensed clinical social workers inside Boston Police stations to provide counseling, intervention and advocacy services to young people and their families. A graduate of Northeastern University, Jill is an avid – but average – golfer and a supporter of The Jimmy Fund, Mil Milagros and the Boston Red Sox.
With experience of more than 25 years in the nonprofit sector, Roberta Shaw has worked with organizations ranging from academic medical centers to community health clinics; colleges to foundations; health insurance plans to coalition advocacy groups; and member-based trade organizations. Clients value her thoughtful, audience-focused strategic approach to public positioning, issues communications and reputation management.
Roberta is particularly experienced in working with multiple entities seeking to achieve a common goal. Her ability to listen to and understand different perspectives and to accommodate those perspectives in a goal-oriented approach achieves results, including:
- Fostering engagement and alignment between a large regional hospital system and its 800-member medical staff, leading to approval of a new, joint governance structure and laying the foundation to become an integrated accountable care organization.
- Attaining significant media coverage for a coalition of community hospitals working to explain and expose the impact of underfunding by public payers on hospitals and the communities they serve.
- Successfully preparing a community for the closing of a local emergency medical service and positioning a new service alternative within the community.
Prior to joining Denterlein, Roberta served as director of public affairs at McLean Hospital, Harvard Medical School’s largest psychiatric teaching hospital, where she developed and implemented communications efforts to maintain and grow McLean’s national reputation during significant workforce restructuring and sale of more than half the hospital’s excess property.
Additionally, she served on the first corporate communications team for Partners HealthCare, positioning and introducing the new multi-institutional, integrated healthcare system to both internal and external audiences.
Roberta’s previous experience includes communications planning around the nation’s first corporate-based intergenerational day care center, representation of the country’s largest provider of corporate work and family life programs, and restructuring the public relations office of one of Massachusetts’ leading academic medical centers.
Roberta holds a B.A. in Journalism from the University of Missouri-Columbia and professional accreditation from the Public Relations Society of America.
Born to communicate, Liza Sullivan brings over 15 years of agency and consulting experience working on a cross-spectrum of major clients in healthcare and technology. She particularly enjoys the challenge of understanding the technical complexities these types of organizations share and re-imagining how to communicate their corporate narratives in fresh ways.
Liza’s deep healthcare experience includes national awareness campaigns for Pfizer’s drug CELEBREX, as well as for Hoffman La Roche’s oncology portfolio and Aventis’ flu and meningitis vaccines. In biotech, she has worked with Cornerstone Pharmaceuticals, Aeterna Laboratories, Intracel and Ilex Oncology.
For technology organizations Progress Software and MIT Technology Review, she has led successful influencer relation campaigns, media trained key spokespeople and worked with national press to shape stories around the technological innovations that matter today.
Liza enjoys providing campaign ideation, client consultancy and content strategy that resonates with key influencers to raise awareness for her clients’ brands and solutions. Known for building relationships with clients, the media and team members, Liza is a strategic thinker, who is diplomatic but direct and good at bringing disparate groups together for a common goal.
An entrepreneur at heart, Liza had her own PR Consultancy serving biotech and technology clients before joining Denterlein. Prior to that, she was a vice president at Stanton Communications where she helped launch the company’s New York office, and oversaw the media strategy and execution for Sprint in the tri-state area.
Before Stanton, Liza was in the healthcare practice of the MSLGroup in New York and later at Cooney Waters. She began her career at former Boston firm Agnew, Carter, McCarthy where she worked on public relations initiatives for Hasbro Games, Philips Healthcare, Inc. Magazine and Rockport.
A graduate of Connecticut College, Liza has attended the Yale Writer’s Conference and Columbia University Graduate School of Journalism’s Publishing Course. She is an occasional guest lecturer on PR and social media at Harvard’s School of Continuing Ed and is a supporter of the New England Conservatory for Music, The Steppingstone Foundation, One Hen, The Dedham Square Circle, Milton Academy and The Boston Foundation. Outside of work, she writes poetry, goes on yoga retreats and enjoys skiing and hiking in the Adirondacks with her family.
Kristie develops and executes strategic marketing and business development initiatives designed to achieve the firm’s growth goals. She also serves as the firm’s lead project manager, overseeing and directing Denterlein’s overall business development initiatives, both internal and external. A boomerang employee, Kristie returned to Denterlein for its entrepreneurial spirit, commitment to developing “home grown” talent and focus on creative thinking.
Kristie spent an interim five years at Dana-Farber Cancer Institute, managing communications strategic planning and implementation for key clinical growth areas. As the communications lead for the Women’s Cancers Program, she managed the internal team responsible for the treatment center’s re-branding and website launch, as well as the development of new content. She presided over a series of groundbreaking events for the Yawkey Center for Cancer Care, Dana-Farber’s first new building in 60 years, winning a Gold Lamplighter Award from the New England Society for Healthcare Communications. Kristie also created and launched Insight, Dana-Farber’s first blog, overseeing content and messaging in its first year. Kristie received a Partners in Excellence Award for her communications work on the launch of Profile, one of the most comprehensive cancer research studies of its kind.
Kristie began her career as a daily newspaper reporter, working at papers in New England and Virginia. She received six awards from the Virginia Press Association for writing and investigative reporting. A proud Journalism graduate of the University of Rhode Island and an alum of one of the few college dailies in the US, The Good Five Cent Cigar, Kristie lives in her home state of Rhode Island with her husband Larry and their two children.
With more than 40 years of experience in broadcast journalism, R.D. Sahl has earned multiple Emmy Awards for his reporting and anchoring and covered every major story during his 15-year tenure at NECN, including the attacks on 9/11, the clergy abuse crisis and the Haitian earthquake.
In his role at Denterlein, R.D. provides strategic advice and media relations counsel in the areas of public policy, healthcare and crisis communications. He also leads Denterlein’s media and presentation training team, coaching clients on how to frame even the most difficult issues in a way that will generate confidence and respect of key audiences.
R.D. is the recipient of the Yankee Quill Award, the Boston University Kauff Award, and a member of the Silver Circle of NATAS. He holds a Journalism degree from the University of Colorado, and a Master’s degree in International Relations from the Fletcher School of Law and Diplomacy at Tufts University.
Maria Basescu has more than 30 years of professional experience in strategic communications, particularly in healthcare, higher education, cultural and government sectors. She served as vice president of external affairs for Northern Berkshire Healthcare in Western Massachusetts and at Retreat Healthcare, a psychiatric and addictions treatment center in Vermont. In her executive capacity, Maria’s responsibilities included government relations, strategic planning, board relations, community relations, development, media, marketing and public relations. She served as a primary representative with local, state and federal legislative delegations, and state hospital and other professional associations. She also managed internal and public communications. Maria is currently the executive director of Next Stage Arts Project, a performing arts center in Vermont.
Previously, Maria was director of marketing for Marlboro College, and public relations director for Emerson College’s Division of Performing Arts. She won awards for her communications materials from the New England Society of Healthcare Communications and the Council for the Advancement and Support of Education. She was also public relations account executive with Wasserman Associates, Inc., whose corporate clients included the City of Boston and New England Life Insurance Company.
As associate director of Media and Public Relations for the Boston Mayor’s Office of Business and Cultural Development, Maria managed media relations and sponsorships for Concerts on the Commons, a summer concert series in an outdoor, 10,000-seat venue on the Boston Common, to benefit the Fund for Boston Neighborhoods.
Maria has a B.A. in Sociology from Dartmouth College, and is a graduate of the Snelling Center for Government’s Vermont Leadership Institute. Her professional memberships have included the American College of Healthcare Executives, the New England Society of Healthcare Communications, and as an appointed member of the Massachusetts Hospital Association’s Standing Committee on Public Affairs and the Association of Performing Arts Presenters.
As general manager of the firm, Nicole Iannucci is an integral member of the senior management team, responsible for internal operations, including accounting, human resources and office management. Nicole contributes to the overall objectives and goals of the firm, particularly in regard to financial planning, budgeting and company policies.
During her 10 years at Denterlein, Nicole has developed and updated many policies and procedures, including the firm’s employee manual. She also has played a key role during company growth milestones, including securing new, expanded office space and supporting the expansion of the senior leadership team. Nicole is committed to fostering and developing Denterlein talent and works closely with the President and CEO to identify new opportunities for staff advancement.
She is a founding member of the Boston Young Professionals Society of the American Red Cross of Massachusetts Bay and a graduate of the Boston Chamber’s Women’s Leadership Program. Nicole holds a Bachelor of Arts in Communications from Northeastern University.
Katherine Adam is a lead in Denterlein’s public affairs practice, developing communications strategies for clients involving public policy, government relations, or community engagement. Clients value Katherine’s thoughtful counsel and collaborative spirit in educating and persuading key audiences around some of the most important issues impacting the region.
Katherine advises companies, member associations and nonprofit organizations on both long-term strategic positioning and thought leadership campaigns as well as on specific projects requiring legislative or regulatory expertise. One of Katherine’s primary practice areas is urban planning, including issues around infrastructure investment and use, transportation-oriented development, public-private partnerships and sustainable mobility. She serves on the Transportation and Infrastructure Leadership Council organized by the Greater Boston Chamber of Commerce.
Katherine’s role at Denterlein builds on her work in the Massachusetts State Senate, where she served as Communications Director for Senator Sonia Chang-Díaz. The Chang-Díaz office represented a variety of Boston neighborhoods, requiring thoughtful communications and relationship-building at the neighborhood, city, and state levels. Katherine built strategies for bold initiatives to help close the student achievement gap, promote economic development in low-income communities and communities of color and improve transparency and accountability in government. She provided strategic counsel to the Senator during legislative debates on health care cost containment, transportation finance reform, expanded gaming, and criminal justice reform, as well as during multiple state budget cycles.
Prior to her time as a Senate staffer, Katherine worked and consulted on a variety of political campaigns at the federal, state, and local levels, specializing in communications and digital strategy. Katherine is a graduate of Boston College, where she studied sociology and music. She lives in Boston, plays the cello and is an avid astronomy fan.
Known for her attention to detail and tireless pursuit of media coverage, Tully Nicholas helps clients reach the audiences they care about the most by showcasing unique values, finding the perfect news hook or by developing a creative social media campaign.
Her behind-the-scenes work has landed her clients on the front page of the Boston Globe, coveted spots on the Globe’s editorial pages, The New York Times and NBC Nightly News. Her creative positioning of an awareness campaign for one non-profit was so well-timed that it earned national attention from the U.S. Speaker of the House.
Tully also advises large institutions and corporations on national communications campaigns, with a particular focus on social media strategy. Tully is also deeply familiar with the challenges and demands of internal communications and marketing departments, having served as an interim marketing director for a regional college, responsible for all strategy and outreach.
Tully first joined Denterlein as an intern, and was promptly hired after graduating from Emmanuel College in 2009.
A creative and crafty individual with high brainstorming power, Jayda Leder-Luis is committed to effective and efficient use of verbal and visual messaging. Jayda’s Denterlein work spans several practice teams, including healthcare, public affairs, and non-profit. The resident social media guru, she manages the Denterlein social media accounts and consults across client teams on social and digital strategy.
Jayda previously worked at the Massachusetts Office of Consumer Affairs and Business Regulation, managing press and social media for six high-profile state agencies. She gained proactive and crisis communications experience in dealing with issues such as data breaches, professional licensing, banking, insurance, telecommunications, and consumer law. Jayda was an integral part of the executive team, developing consumer awareness projects including regional foreclosure prevention workshops, Consumer Shred Days, Massachusetts Housing Week, and the Office’s fake scam website initiative. Jayda also wrote, directed, and distributed a monthly cable access show, “Consumer Affairs with Barbara Anthony,” to over 80 cable access stations in the Commonwealth.
Jayda was an integral part of the executive team, developing consumer awareness projects such as the Get the Deal on Care healthcare transparency campaign, where she managed two social media channels and planned and staffed two Empowering Healthcare Consumer conferences. Throughout the campaign, she successfully placed stories in local and national media including Insurance Journal, HealthLeaders, Governing Magazine, the Boston Globe, Boston Business Journal, on NECN, WWLP 22 News, WBZ radio and WBUR.
Born and raised in Yonkers, New York, Jayda graduated cum laude from Northeastern University in 2012 with a Bachelor of Science in Political Science. She plays in a co-ed HUB Softball league and spends lots of time outside with her cat, Lulu.
With a background in politics, public policy and campaigns, Kirsten Lance has extensive experience with media relations and program management. She has worked with reporters both at the national and local level to place stories and generate press coverage.
At Denterlein, Kirsten works with a wide range of clients on all aspects of media relations – drafting press releases and bylines, facilitating press outreach, and providing social media consultation.
Prior to Denterlein, worked as Deputy Press Secretary in the Office of Vice President Biden. In the Vice President’s office, she worked to execute a strategic communication plan highlighting White House policies and announcements. Kirsten worked with national reporters and outlets on press coverage and logistics for the Office of the Vice President, and she helped secure coverage for local events and announcements throughout the United States. She also helped contribute to Vice President Biden’s social media channels.
Kirsten previously worked as the Federal Program Associate at Freedom to Marry, a campaign working to secure the freedom to marry throughout the United States. In this role, Kirsten helped to manage the campaigns federal programs.
Kirsten graduated from Dickinson College in Carlisle, Pennsylvania with a degree in Political Science, and grew up in Baltimore, Maryland.
Marjorie Arons-Barron is president of Barron Associates, a communications consulting firm, and a blogger on politics and public policy at marjoriearonsbarron.com.
Marjorie is well known for her long career as editorial director at WCVB-TV, Boston’s ABC affiliate. For 20 years, she also produced and often hosted Five on Five, then the nation’s longest running, locally produced public affairs discussion program, and she still appears as a commentator on local broadcast and cable stations. For many years, she also produced the station’s political candidate forums. As a recognized shaper of public opinion, Marjorie is often sought as a public speaker and forum moderator by trade associations, colleges and businesses.
She has been honored with numerous awards, including three New England Emmy Awards and, for five consecutive years, the National Award for Excellence in Television Editorials from the National Broadcast Editorial Association. Other organizations honoring her include United Press International (UPI), Associated Press, the American Trial Lawyers Association, the Alliance for the Mentally Ill and the Massachusetts Teachers Association. She is the recipient of an honorary doctorate in humane letters from Regis College, a Catholic university in greater Boston.
Prior to Channel 5, Marjorie was an associate producer of PBS Television’s The Advocates, a national political affairs writer for The Boston Phoenix, a reporter for WGBH-TV’s Ten O’Clock News and political editor of The Newton Times.
Marjorie is an overseer emerita of the Boston Symphony Orchestra and a director of the Mass. Broadcasters Hall of Fame. A past president of the National Broadcast Editorial Association, she is a former trustee of the Association of Opinion Journalists Foundation, board member of The Boston Club and advisory board member of The Center on Media and Society. She is an honors graduate of Wellesley College.
Kelley Chunn is the principal of Kelley Chunn & Associates (KCA), an award-winning, state-certified, collaborative consultancy based in Boston. KCA specializes in multicultural and cause-related public relations and marketing. KCA specialties include strategic communications, research, branding, community/corporate outreach, civic engagement, media relations, event planning and management and training. A thought leader, Kelley is also a speaker. A former broadcast journalist, Kelley graduated from New York University and the Simmons College School of Communications Management. Her journey has taken her from Boston to New York, Nigeria and the White House. There she joined other community and business leaders to advise President Barack Obama on small business.
Among her projects: Supplier Diversity for the Greater New England Minority Supplier Diversity Council, Affordable Homeownership for MassHousing, Bullying Prevention and Tobacco Education for the Massachusetts Department of Public Health, Obesity Prevention for the National Institutes of Health, The United Way Campaign for Gillette and the historic visit of the Amistad Freedom vessel to Boston.
In addition, Kelley has served as an Assistant Professor of public relations and marketing at Northeastern University and as adjunct or lecturer in several other local colleges and universities. In 1982, Kelley served as media consultant to the Nigerian government’s National Television Authority in West Africa.
Her community and professional affiliations include: the Office of Supplier Diversity Advisory Board for the Commonwealth of Massachusetts, Metropolitan Area Planning Council, Public Relations Society of America, Black Public Relations Society, Boston Women Communicators, National Association of Black Journalists, Ad Club of Greater Boston, Museum of African-American History, New England Minority Supplier Development Council, Greater Boston Convention and Visitors Bureau and Boston Chamber of Commerce.