In anticipation of a major healthcare system merger, Denterlein leveraged its D3 Diagnostic to glean insights around digital/social media executive visibility and thought leadership for some of the top healthcare system CEOs across America and throughout Massachusetts. Looking at unique mentions among earned media along with content publishing trends across Twitter and LinkedIn, Denterlein provided our client - a leading locally-based healthcare system - with a landscape analysis of how peer systems utilized executives and owned communications channels for effective thought leadership and stakeholder communication in 2018.
