The Role of Digital & Social Media in Healthcare Thought Leadership

In anticipation of a major healthcare system merger, Denterlein leveraged its D3 Diagnostic to glean insights around digital/social media executive visibility and thought leadership for some of the top healthcare system CEOs across America and throughout Massachusetts. Looking at unique mentions among earned media along with content publishing trends across Twitter and LinkedIn, Denterlein provided our client - a leading locally-based healthcare system - with a landscape analysis of how peer systems utilized executives and owned communications channels for effective thought leadership and stakeholder communication in 2018.


Earned media mentions of tracked healthcare systems


Unique mentions across social media for tracked CEOs


Key content themes identified among tracked CEOs

Establishing an Executive Platform and Driving Stakeholder Engagement

The strategic recommendations delivered to our client via our comprehensive D3 analysis left the region's newest healthcare leader with a deeper understanding of the importance of executive participation in traditional and owned (digital and social media) communications. In addition, Denterlein provided our client the tools and tactics for amplifying its industry expertise, establishing a more visible platform for its CEO and utilizing its established digital footprint (website, social media, etc.) for effective stakeholder engagement.


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