December 27, 2017

2017 Recap: our Most read blog posts

Curious about what we learned about PR from the local coffee guy? Or, wondering how to promote your white paper on social media? Here’s a recap of our most-read blog posts from 2017.

The Best Brainstorming Techniques

Ever heard of “Rolestorming,” or “Brainwriting?” Modern techniques to share ideas around the office bring new ideas and may trigger the eureka moment of a dramatic revelation.

5 PR Lessons from the Local Coffee Guy

Believe in what you’re selling, engage your shareholders, and speak with sincerity and consistency. 

How to Promote your White Paper on Social Media

By utilizing visual tools like infographics, lists, and images; a multi-course white paper can be dished out into easily digested and understandable sections. Being able to highlight the most interested data-point or informative statistic from your white paper helps capture people’s attention in a digital world where attention spans are short.

Writing for LinkedIn

In a world drowning in social media output, using LinkedIn as a publishing platform to showcase your expertise and insight is one of the still-underexploited avenues left in 2017 Two big reasons why Denterlein loves LinkedIn posts: It’s a sophisticated, attractive, but easy to use platform that lets you add photos or images. And for now, at least, LinkedIn remains a classy and well-behaved business/professional neighborhood.


By Alex Boonstra