Curious about what we learned about PR from the local coffee guy? Or, wondering how to promote your white paper on social media? Here’s a recap of our most-read blog posts from 2017.
Ever heard of “Rolestorming,” or “Brainwriting?” Modern techniques to share ideas around the office bring new ideas and may trigger the eureka moment of a dramatic revelation.
Believe in what you’re selling, engage your shareholders, and speak with sincerity and consistency.
By utilizing visual tools like infographics, lists, and images; a multi-course white paper can be dished out into easily digested and understandable sections. Being able to highlight the most interested data-point or informative statistic from your white paper helps capture people’s attention in a digital world where attention spans are short.
In a world drowning in social media output, using LinkedIn as a publishing platform to showcase your expertise and insight is one of the still-underexploited avenues left in 2017 Two big reasons why Denterlein loves LinkedIn posts: It’s a sophisticated, attractive, but easy to use platform that lets you add photos or images. And for now, at least, LinkedIn remains a classy and well-behaved business/professional neighborhood.
By Alex Boonstra