---
title: 7 Tips for Digital Press Releases
description: Today, if you want to get the word out, you have to think digital. Here are some quick tips on how to leverage SEO and boost your Google ranking
image: https://www.denterlein.com/hubfs/Digital-press-release.jpg
---

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# Blog

SEARCH BLOG

 May 11, 2017

# 7 Tips for Digital Press Releases

[![7 Tips for Digital Press Releases](https://www.denterlein.com/hubfs/Digital-press-release.jpg) ](https://www.denterlein.com/blog/digital-press-release)

The days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips:

*1. Google only uses the first 70 characters of your headline.* This is true for all online content (blog posts, web pages, etc.). While “long-tail” headlines are great for SEO, be sure to “front-load” by using the keyword first, followed closely by the company name.

*2. Don’t stress over sub-heads.* Google skips over them anyway and previews the first 140 characters of your release.

*3. Use keyword tools* to find out which terms get the most searches. While Google has its own tool, there are other options as well, including the free [Ubersuggest](https://ubersuggest.io/)  - which many consider a much easier-to-use tool.

*4. Spell out website links*. For example, [denterlein.com](https://www.denterlein.com) rather than an embedded Denterlein, makes the links more credible and trusted by online readers.

*5. Build in 2-3 links, max.* This helps improve Google search rankings. However, too much of a good thing can result in Google penalties.

*6. Don’t forget an image*. Releases with images get three times as many clicks and opens.*

*7. Cater to journalists’ top three social media platforms*:*

- Twitter (used by 59 percent of journalists)
- Facebook (57 percent)
- LinkedIn (57 percent)
- Google+ trails at (25 percent)
- …and all others in single digits. (Meaning that you can ignore Pinterest, SnapChat, etc.)

*By Charlotte Gross*

 

** From Business Wire*

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