Smart businesses and organizations recognize that Instagram is booming in popularity and is in fact overtaking Facebook and Twitter in many demographics. As more companies embrace the photo and video sharing platform, knowing how to leverage an Instagram business account is the first step to further developing a strong visual representation of your brand. Fortunately for you, the social network has a built-in tool for understanding key aspects of your audience, content and level of influence.
With Instagram Insights, social media managers can gain basic demographic information around followers, including location, gender, age and peak daily active hours. This information provides content creators a better understanding of their followers and helps with the development of future content with a strong brand messaging strategy that will reach and speak to their key audiences.
By recognizing the content and publishing tactics that better resonates with your current follower base, you are better positioned to reach new audiences and expand your influence to people that Instagram Insights has already confirmed will appreciate your message and product.
As the world of media becomes increasingly focused on visual and digital content, Instagram is the perfect place to share your brand’s unique voice in a compelling and engaging way, unlike ever before.
Read more about Instagram Insights here: https://help.instagram.com/1533933820244654
By Morgan McKenna