Blog

Getting out and about is harder than ever thanks to the COVID-19 pandemic--and of necessity during a time of social distancing, we're also spending far more time online than seeing people in person. 

For professionals and businesses looking to grow their networks, what's more critical today is a tactical, digital approach to reaching relevant audiences with the tailored messages that will resonate with them the most. Whether you’re marketing an event, releasing a report, inviting people to a community meeting, or trying to recruit a new client or member, digital media remains one of the cheapest and most effective ways to get your content in front of people. 

All it takes is one click to convene and collaborate. Thanks to technology and pandemic-induced changes to doing business, virtual events allow you to expand upon and engage your audience in new and innovative ways. While this helps to boost attendance since events aren’t geographically based, planning a virtual event requires more preparation and planning than in-person events. Here are some helpful tips and best practices to make your virtual event a success.

Leadership lessons for young professionals (and us all)

Identify the values that will anchor your mission. Make connections between your world and others. Create a community featuring a large table where people can come together and share ideas. These are some of the many takeaways from a recent webinar featuring Mary Skelton Roberts, Co-director of Climate at the Barr Foundation, that was hosted by Jayda Leder-Luis, Denterlein Account Director and a graduate of the Greater Boston Chamber of Commerce’s Boston Future Leaders program.

More workers are telecommuting in these past few months than ever before. Employees working from home are quickly learning the ropes of hosting virtual meetings and webinars over Microsoft Teams, Google Hangouts, Skype Conference, or Zoom. Whatever your preferred online platform, there are best practices for making sure you appear professional and communicate clearly during any video conference or video project.

By Liam O’Connell and Diana Pisciotta

Most of us in professional services probably participate in a few conference calls a day. But that number is about to go way up — and every participant in the call is going to be in a different location. 

As the facts and situation around Covid-19 (Coronavirus) continue to evolve, with the number of new cases growing daily, most of our clients have already communicated at least once to employees, customers and partners. However, communications needs are ongoing and diverse.

One of the best things about working in communications consulting is the opportunity to work on interesting projects with great clients. Every day our team learns something new from our clients -- subject matter experts who are leaders in their fields, reshaping the public policy landscape and planning for the future of our region. In return, it’s exciting for us to help them translate their ideas into terrific media stories, dynamic digital posts and ongoing social content.