If you need to scale your public relations and marketing efforts but don’t have a budget to match your wish list, you have more options than you might think. Social media tools and analytics – once the luxury of the big brands – are evolving. As more and more start-ups and savvy entrepreneurs tackle the everyday challenges of PR and marketing pros, the future has gotten a whole lot brighter.
Read MoreThe average office worker sends out 40 business emails each day and receives more than 120. From your headline to your signature, every line is an opportunity to stand out in the crowded inbox. A key tenet of communications and marketing is to reach your audience in the way that most appeals to them. Whether emailing coworkers, journalists, board members, vendors, or other stakeholders crucial to your business, there are universal best-practices you can put into place to make sure your emails never go unread or unanswered.
Read MoreFrom influencer marketing to the staying power of Twitter – here are some of the biggest social trends on the horizon in the New Year.
Read MoreWe scrolled through the best PR news outlets so you don’t have to. From the sassiest brands on social media to the influence of Instagram, here are the industry news highlights you can’t miss.
Read MoreWhile data has always been incorporated in the journalistic process, it has generally been in just that capacity – post-genesis incorporation; supporting in nature and secondary in consideration.
Read MoreIn a world drowning in social media output, using LinkedIn as a publishing platform to showcase your expertise and insight is one of the still-underexploited avenues left in 2017. This blog piece will give you some advice and tips–and also 6 recent examples of non-celebrity Boston-area people who can offer you great examples of how to use LinkedIn.
Read MoreAs much as we all love a well-slaved-over Thanksgiving dinner, if you’re like me, what you may love even more are the leftovers.
Read MoreMistakes happen, but when they play out on social media, the reputational damage can be wide reaching and hard to contain.
Read MoreVideo content consistently receives higher engagement across social media platforms than text or photos alone. As companies look to expand their digital footprint, videos offer a unique opportunity to showcase the authentic personality of your brand. Promoting videos on social with just a few advertising dollars can help drive traffic to your website, get new followers, and create buzz both on and offline.
Read MoreYour goal is to make news—but not through social media faux pas. The constant introduction of new platforms and features can bewilder even the savviest digital natives. Here are some tips for making the most of your company’s social presence, without inadvertently igniting a crisis.
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