Blog

March 07, 2018

Geri Denterlein in Chief Executive Magazine

What's the role of the CEO in crisis management? Our founder and CEO Geri Denterlein shares her insights and tips in a recent byline in Chief Executive Magazine. Read more here.

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February 05, 2018

Crisis PR: Who is the Right Spokesperson?

Don’t let the media – or the public – own the narrative. When a crisis hits, directly reporting your version of the story ensures that you have an opportunity to avoid rumors and misinformation. But who is the right spokesperson?

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January 03, 2018

Crisis Pr: what NOT to do

You just got a call that there are reports of sexual harassment at your company, there is a government agent at the door with a warrant or (insert your worst nightmare here). What do you do now? If you haven’t given crisis planning much more than a passing thought, you could be at risk for making one of the six worst mistakes crisis management response:

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October 11, 2017

Social media apologies: 3 Rules

Mistakes happen, but when they play out on social media, the reputational damage can be wide reaching and hard to contain.

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August 01, 2017

Infographic: 5 Crisis PR Steps

Planning ahead for a crisis event ensures that an organization’s credibility and competitive advantage remain unscathed in even the most challenging situations. Learn more about the five steps you can take right now.

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July 25, 2017

Are you Crisis Ready?

When your senior team has just minutes or hours to react, how do you respond? Without pre-planning, it’s impossible to act quickly. Indecision, conflicting opinions or a poorly chosen spokesperson can unravel even the best intentions. Protecting your organization begins long before a crisis hits. Though it is rarely possible to address all aspects of a crisis situation instantaneously, the increase in web-based reporting and social media makes a quick response critical.

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May 30, 2017

Cyber breach response: Be prepared with crisis communications planning

If your company possesses sensitive or confidential information, the mere mention of the word ransomware may be enough to make your heart race – particularly given the global reach and devastating impact of the recent WannaCry cyber-attack, so powerful that it crippled infrastructure in 150 countries. While your company may have strong operational plans for disaster scenarios, do they address how to contain and manage reputational damage?

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May 23, 2017

The Worst CEO Apologies

When faced with difficult questions or allegations, defensiveness is often the most common response. But when this scene plays out on a public stage, constant rebuttals and shifting the blame only incites and prolongs media coverage.

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May 02, 2017

Why Crisis Communications is Important for Manufacturers

When a crisis breaks are you ready? It happens every day. You get the call:

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April 25, 2017

Fake News: Why Crisis Communications Planning is Important

If you think fake news could not possibly impact your company, we have one word: Pizzagate. When a North Carolina man walked into a little-known Washington, D.C. restaurant with an assault rifle earlier this year, the widespread impact and dangerous implications of this growing trend proved that no brand – no matter how powerful or obscure – is safe.

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