Engagement … the hot “buzzword” for those of us who work at the intersection of social/digital media and public relations. But what does it mean, really? And how do we measure it?
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Ever since Trump promised to go after the pharmaceutical industry on drug pricing, tweeting in January 2017 that pharma companies were ‘getting away with murder,’ the industry has been anticipating what legislative changes might entail.
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Just back from Framingham State University’s annual MERC conference on the Greater MetroWest economy. MERC, the MetroWest Economic Research Center, has been gathering data for more than 25 years. The focus of this year’s conference (co-sponsored by Denterlein) was ‘High Stakes Housing—How Today’s Decisions are Shaping Tomorrow’s Greater MetroWest’.
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We scrolled through the best PR news outlets so you don’t have to. From LinkedIn marketing tips to best-practices on creating a media database, here are the articles you can’t miss.
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We’ve seen over the years at Denterlein all too many examples of CEO efforts to apologize that strike the wrong notes, fall flat, or even worse, give offense and create blowback against the company. So it’s gratifying to point out an example of one delivered with near perfection: Southwest Airlines CEO Gary Kelly commenting Tuesday on the engine failure on Flight 1380 that shattered a window, led to the death of passenger Jennifer Riordan, and forced a dramatic emergency landing in Philadelphia.
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We scrolled through the best PR news outlets so you don’t have to. From tools for social media marketers, to an 'ode to Women's History Month, here are the articles you can't miss.
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Are you a skilled writer, savvy pitcher, and well-rounded PR pro? We’re looking to fill three new open positions as we grow the Denterlein team: Account Director, Account Executive, and a Project Coordinator.
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Denterlein President Diana Pisciotta was a recent guest on New England Cable News, where she shared her take on Facebook's Cambridge Analytica scandal. Was the company's response too little too late? To see the full video,
click here.
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