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If you need to scale your public relations and marketing efforts but don’t have a budget to match your wish list, you have more options than you might think. Social media tools and analytics – once the luxury of the big brands – are evolving. As more and more start-ups and savvy entrepreneurs tackle the everyday challenges of PR and marketing pros, the future has gotten a whole lot brighter.

We scrolled through the best PR news outlets so you don’t have to. From a changing social media landscape to avoidable mistakes when pitching journalists, here are the articles you can’t miss. 

Don’t let the media – or the public – own the narrative. When a crisis hits, directly reporting your version of the story ensures that you have an opportunity to avoid rumors and misinformation. But who is the right spokesperson?

We scrolled through the best PR news outlets so you don’t have to. From the biggest myths about Facebook ads to the most cringe-worthy PR mistakes of 2017, here are the articles you can’t miss.

Last week Amazon unveiled its long awaited shortlist of contenders for the commerce and technology giant’s second headquarters—the 20 cities were not that surprising.

The average office worker sends out 40 business emails each day and receives more than 120. From your headline to your signature, every line is an opportunity to stand out in the crowded inbox. A key tenet of communications and marketing is to reach your audience in the way that most appeals to them. Whether emailing coworkers, journalists, board members, vendors, or other stakeholders crucial to your business, there are universal best-practices you can put into place to make sure your emails never go unread or unanswered.

No one can forget what dominated the JPM 2017 news cycle: President Trump’s tweet that pharma companies were ‘getting away with murder.’ Well that sure cast a pallor. But a look back at 2017 shows there was a lot of talk and very little legislative action to negatively impact the industry.

You just got a call that there are reports of sexual harassment at your company, there is a government agent at the door with a warrant or (insert your worst nightmare here). What do you do now? If you haven’t given crisis planning much more than a passing thought, you could be at risk for making one of the six worst mistakes crisis management response:

Curious about what we learned about PR from the local coffee guy? Or, wondering how to promote your white paper on social media? Here’s a recap of our most-read blog posts from 2017.

From influencer marketing to the staying power of Twitter – here are some of the biggest social trends on the horizon in the New Year.