Blog

When we first explored women and power in Boston, it was 2007. Professional women didn’t leave home without their Blackberries and kept some version of a “rolodex” on their desk, or for the technologically savvy, in an excel spreadsheet. Tweeting and hashtags had yet to enter our universe. It was a time of finding a way to “have it all,” as women ascended the proverbial corporate ladder, convinced that the view was better from the top.

We scrolled through the best PR news outlets so you don’t have to. From the sassiest brands on social media to the influence of Instagram, here are the industry news highlights you can’t miss.

While data has always been incorporated in the journalistic process, it has generally been in just that capacity – post-genesis incorporation; supporting in nature and secondary in consideration.

How do you know if your communications campaign has been successful? The abundance of data creates a dizzying array of options for today's public relations professional. We asked Katie Delahaye Paine, a recognized pioneer in measurement (also known as the Measurement Queen), for her best tips on how to show real impact. Here's what she shared.

In a world drowning in social media output, using LinkedIn as a publishing platform to showcase your expertise and insight is one of the still-underexploited avenues left in 2017. This blog piece will give you some advice and tips–and also 6 recent examples of non-celebrity Boston-area people who can offer you great examples of how to use LinkedIn.

As much as we all love a well-slaved-over Thanksgiving dinner, if you’re like me, what you may love even more are the leftovers.

If your morning commute takes you up Tremont Street across from Boston Common, you will no doubt run into the Boston Brewin’ founder and owner Tom Barnes. He’s hard to miss—greeting passersby with a combination of music, corn hole toss, spinning sign, or fist bump. What does the Coffee Guy, as he’s affectionately known, have to teach us about PR? In a sentence: authentic engagement with customers.  

Mistakes happen, but when they play out on social media, the reputational damage can be wide reaching and hard to contain.

Video content consistently receives higher engagement across social media platforms than text or photos alone. As companies look to expand their digital footprint, videos offer a unique opportunity to showcase the authentic personality of your brand. Promoting videos on social with just a few advertising dollars can help drive traffic to your website, get new followers, and create buzz both on and offline.

The Boston waterfront is home to some of the most important policy discussions happening in the region – including around a building boom, rising sea levels, and aging infrastructure. In the midst of this key moment for Harbor planning, not one but two waterfront Boston City Council seats are opening up for the next session.