Blog

Your goal is to make news—but not through social media faux pas. The constant introduction of new platforms and features can bewilder even the savviest digital natives. Here are some tips for making the most of your company’s social presence, without inadvertently igniting a crisis.

When your job is to make news that other people want to read, what should your own reading look like? Where should you get your news? Maximize your spare moments and keep up with industry insight with these five top sites.

BuzzFeed may be home to the latest viral obsessions but does it have potential as a reputable outlet for public relations strategies? While it began as a site dedicated to tracking popular social content, it has quickly grown into a force of nature in its own right. With former Huffington Post chairman Kenneth Lerer and Politico veteran Ben Smith at the helm, it’s making a concerted effort to re-position itself as a news platform. It’s been a rocky road, one riddled with allegations of plagiarism and fake news, but BuzzFeed continues to capture millions of views and comments. A mere mention on its Community Page can boost a brand into celebrity status.

Just like good parents with their kids or schoolteachers with their students, when it comes to our media outlets, we at Denterlein love them all equally. So we would describe The Boston Globe only as our favorite broadsheet daily newspaper based in Boston, even if it is clearly New England’s pre-eminent news organization.

The Boston waterfront is at the center of some of the most important environmental, land use and transportation conversations happening in the region today. Denterlein’s In the News, an event series focused on critical issues shaping the Commonwealth, recently brought together more than 60 business and civic leaders to discuss the city’s changing waterfront. We asked our panel of experts: In a time of rapid change, how do we keep the waterfront accessible and vibrant, able to rival the best waterfronts around the world? Download our Issue Brief to hear their answers.

Planning ahead for a crisis event ensures that an organization’s credibility and competitive advantage remain unscathed in even the most challenging situations. Learn more about the five steps you can take right now.

When your senior team has just minutes or hours to react, how do you respond? Without pre-planning, it’s impossible to act quickly. Indecision, conflicting opinions or a poorly chosen spokesperson can unravel even the best intentions. Protecting your organization begins long before a crisis hits. Though it is rarely possible to address all aspects of a crisis situation instantaneously, the increase in web-based reporting and social media makes a quick response critical.

We know the importance of getting the media’s attention, and the pressure when your company or client demands results. If you’re on the hook to score media hits – and quickly – here are some tips to help you deliver.

Do you read the “front page of the internet?” Reddit, a social news aggregation and discussion site, is one of the most visited websites in the U.S. with more than 3 million views per day. But with thousands of sub-categories and hundreds of millions of comments, how does a PR professional navigate this sea of content? Here are three ways Reddit can become your new favorite public relations tool.

Long before Snapchat, Facebook, televisions or radios, America’s founding fathers created a campaign of independence that would redefine the world. And although the term of “Public Relations” wasn’t defined until the early 1900s, our Sons of Liberty were practicing the trade long before they knew what to call it. Their public influence is the reason we celebrate our independence today. In honor of July 4^th, here are some of our favorite examples of the first PR campaigns.