Did you know that infographics are “liked” and shared on social media more than any other kind of content? In fact, they’re shared three times as often. Furthermore, people following directions with both written and visual elements do 323% better than those following directions without illustrations. Why are infographics so effective? Eye-tracking studies show that we are particularly tuned to this kind of content. Readers spend more time looking at information-rich images than they do reading text on the page.
Since we are so receptive to this combination of information and image, it should be a no-brainer that your company should include infographics in the content you produce, especially on social media. “But how,” you might ask, “Can I make an infographic with zero experience?” Luckily, there are many services that help even the most design-challenged among us easily build beautiful, clear infographics—at no cost.
What sets them apart:
Piktochart starts you off with helpful demos so you can learn by watching their service in action. Not only does Piktochart have its own extensive library of templates, icons, and images, it also lets you import data from your own spreadsheets and surveys.
In their own words:
“Take your visual communication to the next level, without hiring a professional designer.” Their goal is to help people all over the world tell visual stories beautifully.
What sets them apart
Canva provides specific social templates tailored for Facebook, Twitter, Instagram, and more. If your business is creating social ads, or you just want to boost social profiles and posts, Canva can help you out! (They also have templates for menus, flyers, and more). Canva also offers tutorials on how to build a dazzling infographic, and has a “design school” page full of tips on how to effectively put your designs to work.
In their own words:
“Empowering the world to design.” The founders of Canva wanted to move away from difficult-to-learn platforms and make design more accessible to all.
What sets them apart:
Like Canva, Vengage offers templates for different social media platforms. In addition, there are also templates specific to categories of information that infographics are particularly well suited for, including:
- Statistical
- Informational
- Process
- Comparison
- Timeline
- Geographic
- Charts
- Tutorial
In their own words:
“Make infographics that people love. Stand out from the crowd and be a data hero.” They want to help you make engaging infographic content that increases your web traffic and boosts your sales.
Other services to help you build professional-looking, effective infographics:
By Charlotte Gross