Do you read the “front page of the internet?” Reddit, a social news aggregation and discussion site, is one of the most visited websites in the U.S. with more than 3 million views per day. But with thousands of sub-categories and hundreds of millions of comments, how does a PR professional navigate this sea of content? Here are three ways Reddit can become your new favorite public relations tool.
Read MoreI was fortunate to work in Vice President Joe Biden’s press office from 2015 until earlier this year. Each day in the White House was unique and different, and I was honored to be a small part of the Obama Administration. I learned something new every day, but here are my favorite lessons:
Read MoreThe days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips:
Read MoreIf you think fake news could not possibly impact your company, we have one word: Pizzagate. When a North Carolina man walked into a little-known Washington, D.C. restaurant with an assault rifle earlier this year, the widespread impact and dangerous implications of this growing trend proved that no brand – no matter how powerful or obscure – is safe.
Read MoreYour company just made a huge announcement and you’ve received multiple inquiries for media interviews. What’s next?
Read MoreJust as “is this off?” are the three most dangerous words in electrical work, and “some assembly required” are the three most dangerous words in birthday presents, off the record are the three most dangerous words in media relations.
Read MoreDuring my 30 years as a reporter and editor at the Boston Globe and then as business editor at NECN, I have read thousands of pitches. Here are some tips for getting your pitches noticed.
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