Blog

We scrolled through the best PR news outlets so you don’t have to. From the biggest myths about Facebook ads to the most cringe-worthy PR mistakes of 2017, here are the articles you can’t miss.

Curious about what we learned about PR from the local coffee guy? Or, wondering how to promote your white paper on social media? Here’s a recap of our most-read blog posts from 2017.

When we first explored women and power in Boston, it was 2007. Professional women didn’t leave home without their Blackberries and kept some version of a “rolodex” on their desk, or for the technologically savvy, in an excel spreadsheet. Tweeting and hashtags had yet to enter our universe. It was a time of finding a way to “have it all,” as women ascended the proverbial corporate ladder, convinced that the view was better from the top.

We scrolled through the best PR news outlets so you don’t have to. From the sassiest brands on social media to the influence of Instagram, here are the industry news highlights you can’t miss.

While data has always been incorporated in the journalistic process, it has generally been in just that capacity – post-genesis incorporation; supporting in nature and secondary in consideration.

How do you know if your communications campaign has been successful? The abundance of data creates a dizzying array of options for today's public relations professional. We asked Katie Delahaye Paine, a recognized pioneer in measurement (also known as the Measurement Queen), for her best tips on how to show real impact. Here's what she shared.

If your morning commute takes you up Tremont Street across from Boston Common, you will no doubt run into the Boston Brewin’ founder and owner Tom Barnes. He’s hard to miss—greeting passersby with a combination of music, corn hole toss, spinning sign, or fist bump. What does the Coffee Guy, as he’s affectionately known, have to teach us about PR? In a sentence: authentic engagement with customers.  

When your job is to make news that other people want to read, what should your own reading look like? Where should you get your news? Maximize your spare moments and keep up with industry insight with these five top sites.

BuzzFeed may be home to the latest viral obsessions but does it have potential as a reputable outlet for public relations strategies? While it began as a site dedicated to tracking popular social content, it has quickly grown into a force of nature in its own right. With former Huffington Post chairman Kenneth Lerer and Politico veteran Ben Smith at the helm, it’s making a concerted effort to re-position itself as a news platform. It’s been a rocky road, one riddled with allegations of plagiarism and fake news, but BuzzFeed continues to capture millions of views and comments. A mere mention on its Community Page can boost a brand into celebrity status.

We know the importance of getting the media’s attention, and the pressure when your company or client demands results. If you’re on the hook to score media hits – and quickly – here are some tips to help you deliver.