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A recent research study conducted by eMarketer has predicted that 2019 will be the year that digital ad spend (think mobile devices, laptops, social, etc.) will surpass traditional ad spend (print and traditional TV) for the first time ever in the U.S.

I was talking with a colleague before an event about how much planning goes into a 20-minute press conference. From media advisories to mult boxes to messaging points and innumerable logistics in between, it can be highly rewarding to show up day-of and feel like all our work has finally come to fruition. But then the speaking program begins!

As we approach the first anniversary of the #MeToo movement, it’s time to assess what we’ve accomplished, where we are, and more important, for those of us in business, what impact the movement has had in the workplace.

We constantly hear that the media landscape is changing—but what does that really mean for PR pros? It means print news is dwindling and being replaced by an ever-increasing amount of online content.

As the media landscape transforms, so do the ways we create media lists, which is why we have shared some tips around how to build a media list to enhance your outreach efforts in the digital age.

We scrolled through the best PR news outlets so you don’t have to. From LinkedIn marketing tips to best-practices on creating a media database, here are the articles you can’t miss.

If you need to scale your public relations and marketing efforts but don’t have a budget to match your wish list, you have more options than you might think. Social media tools and analytics – once the luxury of the big brands – are evolving. As more and more start-ups and savvy entrepreneurs tackle the everyday challenges of PR and marketing pros, the future has gotten a whole lot brighter.

We scrolled through the best PR news outlets so you don’t have to. From a changing social media landscape to avoidable mistakes when pitching journalists, here are the articles you can’t miss. 

We scrolled through the best PR news outlets so you don’t have to. From the biggest myths about Facebook ads to the most cringe-worthy PR mistakes of 2017, here are the articles you can’t miss.

Curious about what we learned about PR from the local coffee guy? Or, wondering how to promote your white paper on social media? Here’s a recap of our most-read blog posts from 2017.

When we first explored women and power in Boston, it was 2007. Professional women didn’t leave home without their Blackberries and kept some version of a “rolodex” on their desk, or for the technologically savvy, in an excel spreadsheet. Tweeting and hashtags had yet to enter our universe. It was a time of finding a way to “have it all,” as women ascended the proverbial corporate ladder, convinced that the view was better from the top.