November 21, 2017

data journalism: What does it mean for PR pros?

While data has always been incorporated in the journalistic process, it has generally been in just that capacity – post-genesis incorporation; supporting in nature and secondary in consideration.

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November 15, 2017

PR Measurement: 8 Ways to Show Impact

How do you know if your communications campaign has been successful? The abundance of data creates a dizzying array of options for today's public relations professional. We asked Katie Delahaye Paine, a recognized pioneer in measurement (also known as the Measurement Queen), for her best tips on how to show real impact. Here's what she shared.

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November 01, 2017

Writing for LinkedIn: Tips & examples we love

In a world drowning in social media output, using LinkedIn as a publishing platform to showcase your expertise and insight is one of the still-underexploited avenues left in 2017. This blog piece will give you some advice and tips–and also 6 recent examples of non-celebrity Boston-area people who can offer you great examples of how to use LinkedIn.

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October 24, 2017

How to promote your white paper on social media

As much as we all love a well-slaved-over Thanksgiving dinner, if you’re like me, what you may love even more are the leftovers.

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October 17, 2017

5 PR lessons from the local coffee guy

If your morning commute takes you up Tremont Street across from Boston Common, you will no doubt run into the Boston Brewin’ founder and owner Tom Barnes. He’s hard to miss—greeting passersby with a combination of music, corn hole toss, spinning sign, or fist bump. What does the Coffee Guy, as he’s affectionately known, have to teach us about PR? In a sentence: authentic engagement with customers.  

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October 11, 2017

Social media apologies: 3 Rules

Mistakes happen, but when they play out on social media, the reputational damage can be wide reaching and hard to contain.

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September 26, 2017

Promoting Your Videos: Facebook Ads versus Boosted Posts

Video content consistently receives higher engagement across social media platforms than text or photos alone. As companies look to expand their digital footprint, videos offer a unique opportunity to showcase the authentic personality of your brand. Promoting videos on social with just a few advertising dollars can help drive traffic to your website, get new followers, and create buzz both on and offline.

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September 19, 2017

Boston Harbor City Council Candidate Forum

The Boston waterfront is home to some of the most important policy discussions happening in the region – including around a building boom, rising sea levels, and aging infrastructure. In the midst of this key moment for Harbor planning, not one but two waterfront Boston City Council seats are opening up for the next session.

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September 07, 2017

Social Media Tips: Avoid These Faux Pas

Your goal is to make news—but not through social media faux pas. The constant introduction of new platforms and features can bewilder even the savviest digital natives. Here are some tips for making the most of your company’s social presence, without inadvertently igniting a crisis.

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August 29, 2017

Top PR News You Should Be Reading

When your job is to make news that other people want to read, what should your own reading look like? Where should you get your news? Maximize your spare moments and keep up with industry insight with these five top sites.

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