Blog

July 25, 2017

Are you Crisis Ready?

When your senior team has just minutes or hours to react, how do you respond? Without pre-planning, it’s impossible to act quickly. Indecision, conflicting opinions or a poorly chosen spokesperson can unravel even the best intentions. Protecting your organization begins long before a crisis hits. Though it is rarely possible to address all aspects of a crisis situation instantaneously, the increase in web-based reporting and social media makes a quick response critical.

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July 21, 2017

How to Score 100 Media Hits

We know the importance of getting the media’s attention, and the pressure when your company or client demands results. If you’re on the hook to score media hits – and quickly – here are some tips to help you deliver.

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July 13, 2017

Reddit as a PR Tool: 3 Tips

Do you read the “front page of the internet?” Reddit, a social news aggregation and discussion site, is one of the most visited websites in the U.S. with more than 3 million views per day. But with thousands of sub-categories and hundreds of millions of comments, how does a PR professional navigate this sea of content? Here are three ways Reddit can become your new favorite public relations tool.

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July 01, 2017

Public Relations: 1776 Edition

Long before Snapchat, Facebook, televisions or radios, America’s founding fathers created a campaign of independence that would redefine the world. And although the term of “Public Relations” wasn’t defined until the early 1900s, our Sons of Liberty were practicing the trade long before they knew what to call it. Their public influence is the reason we celebrate our independence today. In honor of July 4th, here are some of our favorite examples of the first PR campaigns.

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June 21, 2017

How To Build Infographics In-house

Did you know that infographics are “liked” and shared on social media more than any other kind of content? In fact, they’re shared three times as often. Furthermore, people following directions with both written and visual elements do 323% better than those following directions without illustrations. Why are infographics so effective? Eye-tracking studies show that we are particularly tuned to this kind of content. Readers spend more time looking at information-rich images than they do reading text on the page.

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May 30, 2017

Cyber breach response: Be prepared with crisis communications planning

If your company possesses sensitive or confidential information, the mere mention of the word ransomware may be enough to make your heart race – particularly given the global reach and devastating impact of the recent WannaCry cyber-attack, so powerful that it crippled infrastructure in 150 countries. While your company may have strong operational plans for disaster scenarios, do they address how to contain and manage reputational damage?

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May 23, 2017

The Worst CEO Apologies

When faced with difficult questions or allegations, defensiveness is often the most common response. But when this scene plays out on a public stage, constant rebuttals and shifting the blame only incites and prolongs media coverage.

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May 16, 2017

5 Things I Learned at the White House

I was fortunate to work in Vice President Joe Biden’s press office from 2015 until earlier this year. Each day in the White House was unique and different, and I was honored to be a small part of the Obama Administration. I learned something new every day, but here are my favorite lessons:

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May 11, 2017

7 Tips for Digital Press Releases

The days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips:

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May 02, 2017

Why Crisis Communications is Important for Manufacturers

When a crisis breaks are you ready? It happens every day. You get the call:

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