Blog

April 18, 2018

Crisis PR: An Almost Perfect Apology

We’ve seen over the years at Denterlein all too many examples of CEO efforts to apologize that strike the wrong notes, fall flat, or even worse, give offense and create blowback against the company. So it’s gratifying to point out an example of one delivered with near perfection: Southwest Airlines CEO Gary Kelly commenting Tuesday on the engine failure on Flight 1380 that shattered a window, led to the death of passenger Jennifer Riordan, and forced a dramatic emergency landing in Philadelphia.

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April 17, 2018

Diana Pisciotta in Construction Executive

Not sure what to do in the unfortunate event of a construction site injury or death? President Diana Pisciotta shared some of her tips for responding on social media. Read more here.

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April 13, 2018

PR News This Month

We scrolled through the best PR news outlets so you don’t have to. From tools for social media marketers, to an 'ode to Women's History Month, here are the articles you can't miss.

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April 10, 2018

Join Our Team!

Are you a skilled writer, savvy pitcher, and well-rounded PR pro? We’re looking to fill three new open positions as we grow the Denterlein team: Account Director, Account Executive, and a Project Coordinator.

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March 27, 2018

Diana pisciotta on necn

Denterlein President Diana Pisciotta was a recent guest on New England Cable News, where she shared her take on Facebook's Cambridge Analytica scandal. Was the company's response too little too late? To see the full video, click here. Read More
March 20, 2018

Diana Pisciotta in Pr News

What are the rules for social media apologies? Our President Diana Pisciotta shares her insights and tips in a recent byline in PR News. Read more here

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March 15, 2018

8 Tips to Boost Your Twitter Campaign (For Free!)

While other social media sites are always changing algorithms to reduce influence, Twitter is an unfiltered democracy of voices that allows any campaign an equal opportunity. And while Twitter may encourage you to pay to boost your campaign, there is actually a lot that you can do for free. Here are some of our favorite tips:

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March 07, 2018

geri denterlein in chief executive magazine

What's the role of the CEO in crisis management? Our founder and CEO Geri Denterlein shares her insights and tips in a recent byline in Chief Executive Magazine. Read more here.

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February 28, 2018

Free online tools to boost your brand

If you need to scale your public relations and marketing efforts but don’t have a budget to match your wish list, you have more options than you might think. Social media tools and analytics – once the luxury of the big brands – are evolving. As more and more start-ups and savvy entrepreneurs tackle the everyday challenges of PR and marketing pros, the future has gotten a whole lot brighter.

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February 21, 2018

Top PR News for February

We scrolled through the best PR news outlets so you don’t have to. From a changing social media landscape to avoidable mistakes when pitching journalists, here are the articles you can’t miss. 

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