Blog

August 17, 2018

Boston’s Leaders React to the #FreePress Initiative

The conversation of the day is freedom of the press. So far, it has been directed by members of the media. In the spirit of “It’s our First Amendment too,” I posed these questions to a wide group of local leaders and asked for their thoughts.

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July 17, 2018

Crafting a Media List in the Digital Age

We constantly hear that the media landscape is changing—but what does that really mean for PR pros? It means print news is dwindling and being replaced by an ever-increasing amount of online content.

As the media landscape transforms, so do the ways we create media lists, which is why we have shared some tips around how to build a media list to enhance your outreach efforts in the digital age.

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July 11, 2018

Where Does Audio Fit Into Your Digital Media/Content Strategy?

There’s a “rising star” that could unseat video as the king of content. While most social platforms have focused on the visuals, audio is making a play for our media consumption time. The Activate Tech & Media Outlook 2018 predicts that podcasting will almost double to 112 million people and 15 billion hours of content by 2021. It’s not just that folks like the sound of their own voice (though that is true in some cases, of course); rather, as the American Time Use Survey shows, people are reading less and listening more.

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June 26, 2018

Has Uber Failed Yet Again w/ Latest PR Crisis?

If you’re riding in a self-driving car, what are you?

A passenger? A customer? Those all seem like accurate words to use. But can you be called a driver, or an operator? That doesn’t compute. If a car is self-driving, what’s driving the car is … the car.

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June 21, 2018

Managing a Crisis on Social Media - 3 Ways to Prepare Today

It goes like this …

Something bad happens, which someone captures on their phone and then posts a video or picture on Twitter, tagging a high-profile person or organization … let the viral backlash begin!

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June 15, 2018

Top PR News this Month

We scrolled through the best PR news outlets so you don’t have to. From maximizing a LinkedIn profile to identifying myths about press releases, here are the articles you can't miss.

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May 31, 2018

A sit-down with The Boston Globe's Deputy Managing Editor, Larry Edelman

Long the dominant news outlet for New England, The Boston Globe is also a national leader among metropolitan newspapers in moving to the online/digital world. The Globe has one of the highest subscription rates in the industry—about 95,000 paying digital subscribers—which is a tribute to the quality and impact of the publication’s investigative journalism, sports, photography, opinion, cultural, and feature coverage. The Globe still prints and distributes more than 100,000 newspapers a day—and more than 200,000 on Sundays—but for the most part, has moved to a “digital first” approach to its reporting, including an entire “Express Desk” designed to keep a steady flow of new material popping on BostonGlobe.com day and night.

How has this change affected what the Globe chooses to cover and emphasize?

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May 18, 2018

Measurement that Matters in the Digital Age

Engagement … the hot “buzzword” for those of us who work at the intersection of social/digital media and public relations. But what does it mean, really? And how do we measure it?

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May 15, 2018

The Market Speaks: Trump’s Drug Pricing Speech Was a Non-Event

Ever since Trump promised to go after the pharmaceutical industry on drug pricing, tweeting in January 2017 that pharma companies were ‘getting away with murder,’ the industry has been anticipating what legislative changes might entail.

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May 15, 2018

Denterlein Senior Advisor RD Sahl's Thoughts from the 26th Annual MERC Conference

Just back from Framingham State University’s annual MERC conference on the Greater MetroWest economy. MERC, the MetroWest Economic Research Center, has been gathering data for more than 25 years. The focus of this year’s conference (co-sponsored by Denterlein) was ‘​High Stakes Housing—How Today’s Decisions are Shaping Tomorrow’s Greater MetroWest’.

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