Blog

May 12, 2020

Four Imperatives for Communicating about a Return to the Office

As states across the country begin to reduce restrictions, companies and non-profits who have transitioned much of their workforce to home are preparing for their “return to the office” communications.  Even as it remains unclear when the return may be and what government restrictions could exist, there are four imperatives (and some caveats) for all communications on this topic:

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April 21, 2020

5 Tips for Better At-Home Video Quality

More workers are telecommuting in these past few months than ever before. Employees working from home are quickly learning the ropes of hosting virtual meetings and webinars over Microsoft Teams, Google Hangouts, Skype Conference, or Zoom. Whatever your preferred online platform, there are best practices for making sure you appear professional and communicate clearly during any video conference or video project.

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April 13, 2020

Communications: 7 essential truths

By Geri Denterlein

 

The Stoics may describe universal truths for a life well lived and Steven Covey may give us the 7 habits of highly effective people, but in our work as communications professionals, we have found if you follow these basic rules, in good times and bad, your voice will be heard and respected.

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March 26, 2020

Communicating to Employees in a Pandemic

By Liam O’Connell and Diana Pisciotta

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March 17, 2020

Tips for a successful conference call

Most of us in professional services probably participate in a few conference calls a day. But that number is about to go way up — and every participant in the call is going to be in a different location. 

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March 09, 2020

Communicating in a time of Coronavirus (Covid-19): Part 2

As the facts and situation around Covid-19 (Coronavirus) continue to evolve, with the number of new cases growing daily, most of our clients have already communicated at least once to employees, customers and partners. However, communications needs are ongoing and diverse.

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March 02, 2020

Communicating in a Time of Coronavirus

Though the world has been watching the Coronavirus since China took dramatic steps to limit the spread of this new virus, the Center for Disease Control’s sobering press conference earlier this week has put the issue front and center for businesses of all types.

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February 28, 2020

“In the News” with Boston Globe Managing Director Linda Pizzuti Henry: 5 Takeaways

 
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December 31, 2019

The Amazing Year Our Clients Had - A LOOK BACK AT 2019

 

One of the best things about working in communications consulting is the opportunity to work on interesting projects with great clients. Every day our team learns something new from our clients -- subject matter experts who are leaders in their fields, reshaping the public policy landscape and planning for the future of our region. In return, it’s exciting for us to help them translate their ideas into terrific media stories, dynamic digital posts and ongoing social content.

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November 25, 2019

Why should you advertise on Facebook?

When maximizing your efforts on positioning your company, there’s no doubt that your marketing strategy should be efficient and cost-effective. Facebook advertising can be the best ally for your advertising campaigns; there’s no other media source that has a searching algorithm as broad as Facebook does, that’s why they are known as the largest media platform in the world. If you have only $100 to invest, you want to make sure it goes into the right account so that they will increase its value over time. That same principle should apply to your marketing efforts. By advertising on Facebook, you will reach the appropriate audience in just a few clicks; your ad will be placed in front of Facebook users who are likely interested in your business and will engage with your content. You will increase the traffic on your website, the likes on your Facebook page, and your brand awareness.

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