I was talking with a colleague before an event about how much planning goes into a 20-minute press conference. From media advisories to mult boxes to messaging points and innumerable logistics in between, it can be highly rewarding to show up day-of and feel like all our work has finally come to fruition. But then the speaking program begins!Read More
Yesterday, Twitter announced that it is considering killing its “like” feature in order to improve the quality of debate and user engagement across the platform. During a presentation at the WIRED25 summit, Twitter CEO Jack Dorsey expressed a want to “incentivize healthy conversation” and felt that the “big like button with a heart on it” was impeding thoughtful public discussion. Dorsey stated that the company is still in the early stages of rethinking its service, but stressed a growing effort to create a healthier climate of interaction.
Here’s what members of the Denterlein digital team had to say about the possible change:
As we approach the first anniversary of the #MeToo movement, it’s time to assess what we’ve accomplished, where we are, and more important, for those of us in business, what impact the movement has had in the workplace.Read More
Throughout Facebook’s ever-changing algorithm, one metric continues to remain supreme: Engagement. Engagement is a popular word for social media marketing and is applied any time someone has liked, commented, or shared your content.
We consider engagement an important metric because it determines what users see your future Facebook posts after your initial campaign has expired. Someone who likes or comments on your content is more likely to see future content, which is why one strategically boosted post can be effective for ongoing communication. If executed properly, a purposefully boosted Facebook post can drive community engagement with little investment and positive results.
We’re offering our best practices for using a boosted post to drive community engagement. More specifically, to drive traffic to a website, have people Like your Page, or to simply gain more impressions. Read on to learn more.
With her stunning victory in the Democratic primary, Ayanna Pressley shows us just how rewarding it can be to aim high. Her campaign combined the zeal of the young with the experience of more seasoned organizers to build a grassroots movement fueled by shoe leather and grit.Read More
We scrolled through the best PR news outlets so you don’t have to. From public relations stunts by alternative transit companies, to the benefits of a company-wide newsletter, here are the articles you can’t miss:Read More
We constantly hear that the media landscape is changing—but what does that really mean for PR pros? It means print news is dwindling and being replaced by an ever-increasing amount of online content.
As the media landscape transforms, so do the ways we create media lists, which is why we have shared some tips around how to build a media list to enhance your outreach efforts in the digital age.
There’s a “rising star” that could unseat video as the king of content. While most social platforms have focused on the visuals, audio is making a play for our media consumption time. The Activate Tech & Media Outlook 2018 predicts that podcasting will almost double to 112 million people and 15 billion hours of content by 2021. It’s not just that folks like the sound of their own voice (though that is true in some cases, of course); rather, as the American Time Use Survey shows, people are reading less and listening more.Read More