Blog

March 01, 2019

PR News for February

We read all the PR news so you don’t have to. From the rise of robo-journalism to growing support of socially conscious content, here are the top PR news articles from February.

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February 27, 2019

The Importance of Integrated Communications in 2019

A recent research study conducted by eMarketer has predicted that 2019 will be the year that digital ad spend (think mobile devices, laptops, social, etc.) will surpass traditional ad spend (print and traditional TV) for the first time ever in the U.S.

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February 19, 2019

Instagram Rolling Out Fund-raising Feature for Non-profits and Humanitarian Causes

News broke today that at some point this year Instagram will roll-out a feature that will allow users to add a “donate now” sticker to Instagram Stories to help raise funds for non-profits and good causes. Followers of Instagram Stories containing these stickers can simply click on donation calls-to-action (CTAs) to make monetary contributions to their favorite good-will organizations and movements.

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February 11, 2019

Storytelling and Visuals: TV is Still The Top News Resource

According to the PEW Research Center’s latest state of the media study (‘Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television’), Americans still would rather watch their news compared to reading or listening to it. While “TV” may still reign supreme, the ways in which newsworthy content is consumed is expanding beyond traditional linear television. Think streaming, social media, podcasts, etc.

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February 06, 2019

Super Bowl Media Coverage by the Numbers

Sunday was the Super Bowl, where America celebrates the final game of the football season with a joyful combination of entertainment, friends, and food. Every year, the leadup to the Big Game is another week of predictions, halftime show buzz, and debates around which advertisements will earn the top spots. Given all the buzz surrounding the game, the Denterlein digital team thought we’d leverage our media monitoring and measurement tools to track key conversations and topics of interest.

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February 01, 2019

News Stories at the Top of Twitter User’s Timelines Designed to Keep Them in the 24/7 News Cycle

If you’re on Twitter and use an Android phone, don’t be surprised if you see something new this winter: Tweets with links to news stories showing up at the top of your timeline when you first go online.However, it’s unclear how long users need to be “away” before the missed news stories appear, but the "good morning" heading could be an indicator that it’s meant to be a morning news brief.

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January 30, 2019

Twitter Users Beta Test New Features and Functionality via Standalone App

For those that haven’t heard, Twitter has rolled out a standalone application for select users to test during the next few weeks.

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December 28, 2018

2018 Recap: Our Most Read Blog Posts

2018 was a busy year for Boston business, politics, and culture. As Denterlein reflects on the past year, our blog posts reveal some of the biggest changes to the city’s landscape. How did digital influence effect Boston’s political landscape? How has journalism adapted to the age of information? And what did the city’s leaders have to say about the Boston Globe’s #FreePress Initiative? We found the answers in a recap of our most-read blog posts from 2018.

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November 01, 2018

6 Tips for Live-Tweeting Press Conferences & Events

I was talking with a colleague before an event about how much planning goes into a 20-minute press conference. From media advisories to mult boxes to messaging points and innumerable logistics in between, it can be highly rewarding to show up day-of and feel like all our work has finally come to fruition. But then the speaking program begins!

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October 30, 2018

Changes Coming to Twitter — Whether You “Like” Them or Not

Yesterday, Twitter announced that it is considering killing its “like” feature in order to improve the quality of debate and user engagement across the platform. During a presentation at the WIRED25 summit, Twitter CEO Jack Dorsey expressed a want to “incentivize healthy conversation” and felt that the “big like button with a heart on it” was impeding thoughtful public discussion. Dorsey stated that the company is still in the early stages of rethinking its service, but stressed a growing effort to create a healthier climate of interaction.

 

Here’s what members of the Denterlein digital team had to say about the possible change:

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