Blog

Last year, the Denterlein team deepened our longstanding partnership with Kelley Chunn and she joined our team as a Senior Advisor (while maintaining her independent communications consulting practice as well).  In celebration of our partnership, Denterlein made a contribution to the Roxbury Cultural District.  Kelley is the current vice-president of its board and was instrumental in earning the Cultural District designation for the corridor, which includes both Nubian and  John Eliot Square.  In the spirit of Juneteenth’s celebration of Black community, freedom, culture and history, we asked Kelley to share her thoughts on the importance of this designation. 

Global Pride Month is well underway and organizations — long-term and recent LGBTQIA+ supporters — are going rainbow everything to show their allyship for a community that has come a long way with marriage equality being the law of the land and some consistent and explicit anti-discrimination protections in place. 

The Covid-19 pandemic has shifted the media landscape in more ways than one. News about the virus and its societal impacts first took place in the publishing lineup. Beat reporters that usually focus on other areas have been pulled away to cover testing site deployment and vaccine rollout.

The day in March 2020 that changed everything is not an anniversary one celebrates. But gather we did, virtually, as a firm to share our perspectives about who we were before COVID-19 and who we are now.

A week ago, I participated in a panel discussion titled “When Independent Schools Must Atone for Past Sins.” The topic reflected on an increasingly common challenge for many orgs and businesses – what to do when asked to be accountable for past behaviors in light of current standards.

With all the restrictions on in-person gathering imposed by the COVID-19 pandemic, organizations of all kinds—businesses, non-profits, professional associations, schools and colleges—recognize how critical it is to make sure they have a compelling and engaging presence on social media to supplement what would have been in-person networking or fundraising events.

In recent weeks, our attention has been riveted on national politics and on the presidential campaign.

When maximizing your efforts on positioning your company, organization or cause there’s no doubt that your marketing strategy should be efficient and cost-effective. In a new normal in which mostly everyone is online, Facebook advertising has become one of the best allies for your advertising campaigns because it provides incredibly accurate targeting to relevant online audiences.

Getting out and about is harder than ever thanks to the COVID-19 pandemic--and of necessity during a time of social distancing, we're also spending far more time online than seeing people in person. 

For professionals and businesses looking to grow their networks, what's more critical today is a tactical, digital approach to reaching relevant audiences with the tailored messages that will resonate with them the most. Whether you’re marketing an event, releasing a report, inviting people to a community meeting, or trying to recruit a new client or member, digital media remains one of the cheapest and most effective ways to get your content in front of people. 

All it takes is one click to convene and collaborate. Thanks to technology and pandemic-induced changes to doing business, virtual events allow you to expand upon and engage your audience in new and innovative ways. While this helps to boost attendance since events aren’t geographically based, planning a virtual event requires more preparation and planning than in-person events. Here are some helpful tips and best practices to make your virtual event a success.