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For those that haven’t heard, Twitter has rolled out a standalone application for select users to test during the next few weeks.

2018 was a busy year for Boston business, politics, and culture. As Denterlein reflects on the past year, our blog posts reveal some of the biggest changes to the city’s landscape. How did digital influence effect Boston’s political landscape? How has journalism adapted to the age of information? And what did the city’s leaders have to say about the Boston Globe’s #FreePress Initiative? We found the answers in a recap of our most-read blog posts from 2018.

I was talking with a colleague before an event about how much planning goes into a 20-minute press conference. From media advisories to mult boxes to messaging points and innumerable logistics in between, it can be highly rewarding to show up day-of and feel like all our work has finally come to fruition. But then the speaking program begins!

Yesterday, Twitter announced that it is considering killing its “like” feature in order to improve the quality of debate and user engagement across the platform. During a presentation at the WIRED25 summit, Twitter CEO Jack Dorsey expressed a want to “incentivize healthy conversation” and felt that the “big like button with a heart on it” was impeding thoughtful public discussion. Dorsey stated that the company is still in the early stages of rethinking its service, but stressed a growing effort to create a healthier climate of interaction.

Here’s what members of the Denterlein digital team had to say about the possible change:

As we approach the first anniversary of the #MeToo movement, it’s time to assess what we’ve accomplished, where we are, and more important, for those of us in business, what impact the movement has had in the workplace.

Throughout Facebook’s ever-changing algorithm, one metric continues to remain supreme: Engagement. Engagement is a popular word for social media marketing and is applied any time someone has liked, commented, or shared your content.

We consider engagement an important metric because it determines what users see your future Facebook posts after your initial campaign has expired. Someone who likes or comments on your content is more likely to see future content, which is why one strategically boosted post can be effective for ongoing communication. If executed properly, a purposefully boosted Facebook post can drive community engagement with little investment and positive results.

We’re offering our best practices for using a boosted post to drive community engagement. More specifically, to drive traffic to a website, have people Like your Page, or to simply gain more impressions. Read on to learn more.

With her stunning victory in the Democratic primary, Ayanna Pressley shows us just how rewarding it can be to aim high. Her campaign combined the zeal of the young with the experience of more seasoned organizers to build a grassroots movement fueled by shoe leather and grit.

We scrolled through the best PR news outlets so you don’t have to. From public relations stunts by alternative transit companies, to the benefits of a company-wide newsletter, here are the articles you can’t miss:

What can college campuses do to promote civil dialogue without coming under fire for limiting Free Speech? President Diana Pisciotta shared some of her tips to avoiding free-speech crises on college campuses. Read more here.

The conversation of the day is freedom of the press. So far, it has been directed by members of the media. In the spirit of “It’s our First Amendment too,” I posed these questions to a wide group of local leaders and asked for their thoughts.