Blog

August 22, 2017

BuzzFeed and Public Relations: Friend or Foe?

BuzzFeed may be home to the latest viral obsessions but does it have potential as a reputable outlet for public relations strategies? While it began as a site dedicated to tracking popular social content, it has quickly grown into a force of nature in its own right. With former Huffington Post chairman Kenneth Lerer and Politico veteran Ben Smith at the helm, it’s making a concerted effort to re-position itself as a news platform. It’s been a rocky road, one riddled with allegations of plagiarism and fake news, but BuzzFeed continues to capture millions of views and comments. A mere mention on its Community Page can boost a brand into celebrity status.

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August 15, 2017

6 Ways We See The Boston Globe's Coverage Getting Even Better

Just like good parents with their kids or schoolteachers with their students, when it comes to our media outlets, we at Denterlein love them all equally. So we would describe The Boston Globe only as our favorite broadsheet daily newspaper based in Boston, even if it is clearly New England’s pre-eminent news organization.

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August 08, 2017

Issue Brief: Boston Harbor

The Boston waterfront is at the center of some of the most important environmental, land use and transportation conversations happening in the region today. Denterlein’s In the News, an event series focused on critical issues shaping the Commonwealth, recently brought together more than 60 business and civic leaders to discuss the city’s changing waterfront. We asked our panel of experts: In a time of rapid change, how do we keep the waterfront accessible and vibrant, able to rival the best waterfronts around the world? Download our Issue Brief to hear their answers.

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August 01, 2017

Infographic: 5 Crisis PR Steps

Planning ahead for a crisis event ensures that an organization’s credibility and competitive advantage remain unscathed in even the most challenging situations. Learn more about the five steps you can take right now.

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July 25, 2017

Are you Crisis Ready?

When your senior team has just minutes or hours to react, how do you respond? Without pre-planning, it’s impossible to act quickly. Indecision, conflicting opinions or a poorly chosen spokesperson can unravel even the best intentions. Protecting your organization begins long before a crisis hits. Though it is rarely possible to address all aspects of a crisis situation instantaneously, the increase in web-based reporting and social media makes a quick response critical.

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July 21, 2017

How to Score 100 Media Hits

We know the importance of getting the media’s attention, and the pressure when your company or client demands results. If you’re on the hook to score media hits – and quickly – here are some tips to help you deliver.

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July 13, 2017

Reddit as a PR Tool: 3 Tips

Do you read the “front page of the internet?” Reddit, a social news aggregation and discussion site, is one of the most visited websites in the U.S. with more than 3 million views per day. But with thousands of sub-categories and hundreds of millions of comments, how does a PR professional navigate this sea of content? Here are three ways Reddit can become your new favorite public relations tool.

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July 01, 2017

Public Relations: 1776 Edition

Long before Snapchat, Facebook, televisions or radios, America’s founding fathers created a campaign of independence that would redefine the world. And although the term of “Public Relations” wasn’t defined until the early 1900s, our Sons of Liberty were practicing the trade long before they knew what to call it. Their public influence is the reason we celebrate our independence today. In honor of July 4th, here are some of our favorite examples of the first PR campaigns.

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June 21, 2017

How To Build Infographics In-house

Did you know that infographics are “liked” and shared on social media more than any other kind of content? In fact, they’re shared three times as often. Furthermore, people following directions with both written and visual elements do 323% better than those following directions without illustrations. Why are infographics so effective? Eye-tracking studies show that we are particularly tuned to this kind of content. Readers spend more time looking at information-rich images than they do reading text on the page.

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June 20, 2017

Welcome back, Boston Globe!

It’s a pleasure to welcome the hard-working women and men of The Boston Globe back to our neighborhood. As you settle in to your new offices, the folks at Denterlein want you to know, we’re here to help. As in, right down the street!

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