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If you’re riding in a self-driving car, what are you?

A passenger? A customer? Those all seem like accurate words to use. But can you be called a driver, or an operator? That doesn’t compute. If a car is self-driving, what’s driving the car is … the car.

It goes like this …

Something bad happens, which someone captures on their phone and then posts a video or picture on Twitter, tagging a high-profile person or organization … let the viral backlash begin!

We scrolled through the best PR news outlets so you don’t have to. From maximizing a LinkedIn profile to identifying myths about press releases, here are the articles you can't miss.

Long the dominant news outlet for New England, The Boston Globe is also a national leader among metropolitan newspapers in moving to the online/digital world. The Globe has one of the highest subscription rates in the industry—about 95,000 paying digital subscribers—which is a tribute to the quality and impact of the publication’s investigative journalism, sports, photography, opinion, cultural, and feature coverage. The Globe still prints and distributes more than 100,000 newspapers a day—and more than 200,000 on Sundays—but for the most part, has moved to a “digital first” approach to its reporting, including an entire “Express Desk” designed to keep a steady flow of new material popping on BostonGlobe.com day and night.

How has this change affected what the Globe chooses to cover and emphasize?

Engagement … the hot “buzzword” for those of us who work at the intersection of social/digital media and public relations. But what does it mean, really? And how do we measure it?

Ever since Trump promised to go after the pharmaceutical industry on drug pricing, tweeting in January 2017 that pharma companies were ‘getting away with murder,’ the industry has been anticipating what legislative changes might entail.

Just back from Framingham State University’s annual MERC conference on the Greater MetroWest economy. MERC, the MetroWest Economic Research Center, has been gathering data for more than 25 years. The focus of this year’s conference (co-sponsored by Denterlein) was ‘​High Stakes Housing—How Today’s Decisions are Shaping Tomorrow’s Greater MetroWest’.

We scrolled through the best PR news outlets so you don’t have to. From LinkedIn marketing tips to best-practices on creating a media database, here are the articles you can’t miss.

We’ve seen over the years at Denterlein all too many examples of CEO efforts to apologize that strike the wrong notes, fall flat, or even worse, give offense and create blowback against the company. So it’s gratifying to point out an example of one delivered with near perfection: Southwest Airlines CEO Gary Kelly commenting Tuesday on the engine failure on Flight 1380 that shattered a window, led to the death of passenger Jennifer Riordan, and forced a dramatic emergency landing in Philadelphia.

Not sure what to do in the unfortunate event of a construction site injury or death? President Diana Pisciotta shared some of her tips for responding on social media. Read more here.