Blog

By unanimous vote, the PR World Alliance welcomed our agency into its fold. (press release)

In 2019, PR professionals are often asked whether or not public relations differs from marketing – the answer is yes. However, in recent years, the introduction of new technologies – especially social media and content marketing – have changed the way PR and marketing contribute to business success and CEOs and corporate bean-counters often struggle to distinguish the differences.

Thanks to social media, businesses have never had a deeper connection with their customers than they do today. But along with all the benefits of those deep connections come a host of PR challenges. Businesses must invest more time and effort than ever into social media to maintain their PR reputations. For many businesses, their social media pages represent the bulk of their interactions with customers and clients. This makes social media a useful–yet complex–tool in the field of PR. Here are three examples of how social media has transformed public relations and what that means to businesses:

Even as many newspapers are shutting down their opinion pages–or going entirely online–here at Denterlein we see one thing editors and publications still have a strong appetite to publish: Op-ed columns with a strong and distinctive point of view.

Whether you’re speaking in front of a few of your colleagues, clients, or industry experts at a conference, public speaking is always a bit scary. Your palms sweat, voice shakes, and you can only imagine the worst: forgetting everything you’ve prepared. Although the common bit of nerves might happen at first, public speaking doesn’t have to be a frightening experience. In fact, it’s an important skill in the communications field that can take years to master. Here are Denterlein’s tips and exercises for mastering the art of public speaking.

What does it mean to be a thought leader and why is it such a strong platform from which you can build your own brand or that of your clients? These days it feels almost impossible to read about strategies and tactics for career advancement without reading about the importance of becoming known and recognized as ‘a thought leader.’ Just what that means is open to wide interpretation.

Producing quality video doesn’t have to be expensive. Last month, the American stock footage company, Shutterstock, creatively showcased their video capabilities through an ad campaign “It’s Not Stock, It’s Shutterstock.” Shutterstock’s promotion claimed that rather than produce, film, and edit a video from scratch, it was just as easy to purchase content for your next promotional piece.

Smart businesses and organizations recognize that Instagram is booming in popularity and is in fact overtaking Facebook and Twitter in many demographics. As more companies embrace the photo and video sharing platform, knowing how to leverage an Instagram business account is the first step to further developing a strong visual representation of your brand. Fortunately for you, the social network has a built-in tool for understanding key aspects of your audience, content and level of influence.

For companies in the real estate and housing, employment recruiting, and credit-card industries, advertising on Facebook just got a lot more challenging.