Blog

October 17, 2017

5 PR lessons from the local coffee guy

If your morning commute takes you up Tremont Street across from Boston Common, you will no doubt run into the Boston Brewin’ founder and owner Tom Barnes. He’s hard to miss—greeting passersby with a combination of music, corn hole toss, spinning sign, or fist bump. What does the Coffee Guy, as he’s affectionately known, have to teach us about PR? In a sentence: authentic engagement with customers.  

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October 11, 2017

Social media apologies: 3 Rules

Mistakes happen, but when they play out on social media, the reputational damage can be wide reaching and hard to contain.

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September 26, 2017

Promoting Your Videos: Facebook Ads versus Boosted Posts

Video content consistently receives higher engagement across social media platforms than text or photos alone. As companies look to expand their digital footprint, videos offer a unique opportunity to showcase the authentic personality of your brand. Promoting videos on social with just a few advertising dollars can help drive traffic to your website, get new followers, and create buzz both on and offline.

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September 19, 2017

Boston Harbor City Council Candidate Forum

The Boston waterfront is home to some of the most important policy discussions happening in the region – including around a building boom, rising sea levels, and aging infrastructure. In the midst of this key moment for Harbor planning, not one but two waterfront Boston City Council seats are opening up for the next session.

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September 07, 2017

Social Media Tips: Avoid These Faux Pas

Your goal is to make news—but not through social media faux pas. The constant introduction of new platforms and features can bewilder even the savviest digital natives. Here are some tips for making the most of your company’s social presence, without inadvertently igniting a crisis.

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August 29, 2017

Top PR News You Should Be Reading

When your job is to make news that other people want to read, what should your own reading look like? Where should you get your news? Maximize your spare moments and keep up with industry insight with these five top sites.

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August 22, 2017

BuzzFeed and Public Relations: Friend or Foe?

BuzzFeed may be home to the latest viral obsessions but does it have potential as a reputable outlet for public relations strategies? While it began as a site dedicated to tracking popular social content, it has quickly grown into a force of nature in its own right. With former Huffington Post chairman Kenneth Lerer and Politico veteran Ben Smith at the helm, it’s making a concerted effort to re-position itself as a news platform. It’s been a rocky road, one riddled with allegations of plagiarism and fake news, but BuzzFeed continues to capture millions of views and comments. A mere mention on its Community Page can boost a brand into celebrity status.

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August 15, 2017

6 Ways We See The Boston Globe's Coverage Getting Even Better

Just like good parents with their kids or schoolteachers with their students, when it comes to our media outlets, we at Denterlein love them all equally. So we would describe The Boston Globe only as our favorite broadsheet daily newspaper based in Boston, even if it is clearly New England’s pre-eminent news organization.

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August 08, 2017

Issue Brief: Boston Harbor

The Boston waterfront is at the center of some of the most important environmental, land use and transportation conversations happening in the region today. Denterlein’s In the News, an event series focused on critical issues shaping the Commonwealth, recently brought together more than 60 business and civic leaders to discuss the city’s changing waterfront. We asked our panel of experts: In a time of rapid change, how do we keep the waterfront accessible and vibrant, able to rival the best waterfronts around the world? Download our Issue Brief to hear their answers.

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August 01, 2017

Infographic: 5 Crisis PR Steps

Planning ahead for a crisis event ensures that an organization’s credibility and competitive advantage remain unscathed in even the most challenging situations. Learn more about the five steps you can take right now.

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