Blog

April 18, 2018

Crisis PR: An Almost Perfect Apology

We’ve seen over the years at Denterlein all too many examples of CEO efforts to apologize that strike the wrong notes, fall flat, or even worse, give offense and create blowback against the company. So it’s gratifying to point out an example of one delivered with near perfection: Southwest Airlines CEO Gary Kelly commenting Tuesday on the engine failure on Flight 1380 that shattered a window, led to the death of passenger Jennifer Riordan, and forced a dramatic emergency landing in Philadelphia.

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April 17, 2018

Diana Pisciotta in Construction Executive

Not sure what to do in the unfortunate event of a construction site injury or death? President Diana Pisciotta shared some of her tips for responding on social media. Read more here.

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March 27, 2018

Diana pisciotta on necn

Denterlein President Diana Pisciotta was a recent guest on New England Cable News, where she shared her take on Facebook's Cambridge Analytica scandal. Was the company's response too little too late? To see the full video, click here. Read More
March 20, 2018

Diana Pisciotta in Pr News

What are the rules for social media apologies? Our President Diana Pisciotta shares her insights and tips in a recent byline in PR News. Read more here

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March 07, 2018

geri denterlein in chief executive magazine

What's the role of the CEO in crisis management? Our founder and CEO Geri Denterlein shares her insights and tips in a recent byline in Chief Executive Magazine. Read more here.

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February 05, 2018

Crisis PR: Who is the Right Spokesperson?

Don’t let the media – or the public – own the narrative. When a crisis hits, directly reporting your version of the story ensures that you have an opportunity to avoid rumors and misinformation. But who is the right spokesperson?

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January 03, 2018

Crisis Pr: what NOT to do

You just got a call that there are reports of sexual harassment at your company, there is a government agent at the door with a warrant or (insert your worst nightmare here). What do you do now? If you haven’t given crisis planning much more than a passing thought, you could be at risk for making one of the six worst mistakes crisis management response:

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October 11, 2017

Social media apologies: 3 Rules

Mistakes happen, but when they play out on social media, the reputational damage can be wide reaching and hard to contain.

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August 01, 2017

Infographic: 5 Crisis PR Steps

Planning ahead for a crisis event ensures that an organization’s credibility and competitive advantage remain unscathed in even the most challenging situations. Learn more about the five steps you can take right now.

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July 25, 2017

Are you Crisis Ready?

When your senior team has just minutes or hours to react, how do you respond? Without pre-planning, it’s impossible to act quickly. Indecision, conflicting opinions or a poorly chosen spokesperson can unravel even the best intentions. Protecting your organization begins long before a crisis hits. Though it is rarely possible to address all aspects of a crisis situation instantaneously, the increase in web-based reporting and social media makes a quick response critical.

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