Blog

December 07, 2021

"Wait for it?" When and how to share bad news

Nearly every day clients ask: should they “get out ahead” of bad news? In the wildly popular musical Hamilton, the title character also faces this dilemma.

Still humming “In the Room Where it Happens” and “It’s Quiet Uptown,” days after seeing the widely acclaimed Broadway musical Hamilton, I had the thought that the lead character - in history and in the play - faced a crisis not dissimilar to some of our current PR clients. Nearly every day we are asked to advise our clients: should they “get out ahead” of bad news and reveal it themselves? Or should they stand ready to respond, waiting to see if anyone finds out first? As this brilliant play unfolds, Hamilton is faced with this all-too common dilemma.

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March 26, 2020

Communicating to Employees in a Pandemic

By Liam O’Connell and Diana Pisciotta

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March 09, 2020

Communicating in a time of Coronavirus (Covid-19): Part 2

As the facts and situation around Covid-19 (Coronavirus) continue to evolve, with the number of new cases growing daily, most of our clients have already communicated at least once to employees, customers and partners. However, communications needs are ongoing and diverse.

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March 02, 2020

Communicating in a Time of Coronavirus

Though the world has been watching the Coronavirus since China took dramatic steps to limit the spread of this new virus, the Center for Disease Control’s sobering press conference earlier this week has put the issue front and center for businesses of all types.

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August 23, 2018

Diana Pisciotta in University Business

What can college campuses do to promote civil dialogue without coming under fire for limiting Free Speech? President Diana Pisciotta shared some of her tips to avoiding free-speech crises on college campuses. Read more here.

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June 21, 2018

Managing a Crisis on Social Media - 3 Ways to Prepare Today

It goes like this …

Something bad happens, which someone captures on their phone and then posts a video or picture on Twitter, tagging a high-profile person or organization … let the viral backlash begin!

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April 18, 2018

Crisis PR: An Almost Perfect Apology

We’ve seen over the years at Denterlein all too many examples of CEO efforts to apologize that strike the wrong notes, fall flat, or even worse, give offense and create blowback against the company. So it’s gratifying to point out an example of one delivered with near perfection: Southwest Airlines CEO Gary Kelly commenting Tuesday on the engine failure on Flight 1380 that shattered a window, led to the death of passenger Jennifer Riordan, and forced a dramatic emergency landing in Philadelphia.

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April 17, 2018

Diana Pisciotta in Construction Executive

Not sure what to do in the unfortunate event of a construction site injury or death? President Diana Pisciotta shared some of her tips for responding on social media. Read more here.

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March 27, 2018

Diana pisciotta on necn

Denterlein President Diana Pisciotta was a recent guest on New England Cable News, where she shared her take on Facebook's Cambridge Analytica scandal. Was the company's response too little too late? To see the full video, click here. Read More
March 20, 2018

Diana Pisciotta in Pr News

What are the rules for social media apologies? Our President Diana Pisciotta shares her insights and tips in a recent byline in PR News. Read more here

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