Blog

August 17, 2018

Boston’s Leaders React to the #FreePress Initiative

The conversation of the day is freedom of the press. So far, it has been directed by members of the media. In the spirit of “It’s our First Amendment too,” I posed these questions to a wide group of local leaders and asked for their thoughts.

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July 17, 2018

Crafting a Media List in the Digital Age

We constantly hear that the media landscape is changing—but what does that really mean for PR pros? It means print news is dwindling and being replaced by an ever-increasing amount of online content.

As the media landscape transforms, so do the ways we create media lists, which is why we have shared some tips around how to build a media list to enhance your outreach efforts in the digital age.

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August 15, 2017

6 Ways We See The Boston Globe's Coverage Getting Even Better

Just like good parents with their kids or schoolteachers with their students, when it comes to our media outlets, we at Denterlein love them all equally. So we would describe The Boston Globe only as our favorite broadsheet daily newspaper based in Boston, even if it is clearly New England’s pre-eminent news organization.

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June 20, 2017

Welcome back, Boston Globe!

It’s a pleasure to welcome the hard-working women and men of The Boston Globe back to our neighborhood. As you settle in to your new offices, the folks at Denterlein want you to know, we’re here to help. As in, right down the street!

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March 22, 2017

9 Tips for a great media interview

Your company just made a huge announcement and you’ve received multiple inquiries for media interviews. What’s next?

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