According to the PEW Research Center’s latest state of the media study (‘Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television’), Americans still would rather watch their news compared to reading or listening to it. While “TV” may still reign supreme, the ways in which newsworthy content is consumed is expanding beyond traditional linear television. Think streaming, social media, podcasts, etc.Read More
Sunday was the Super Bowl, where America celebrates the final game of the football season with a joyful combination of entertainment, friends, and food. Every year, the leadup to the Big Game is another week of predictions, halftime show buzz, and debates around which advertisements will earn the top spots. Given all the buzz surrounding the game, the Denterlein digital team thought we’d leverage our media monitoring and measurement tools to track key conversations and topics of interest.Read More
If you’re on Twitter and use an Android phone, don’t be surprised if you see something new this winter: Tweets with links to news stories showing up at the top of your timeline when you first go online.However, it’s unclear how long users need to be “away” before the missed news stories appear, but the "good morning" heading could be an indicator that it’s meant to be a morning news brief.Read More
We constantly hear that the media landscape is changing—but what does that really mean for PR pros? It means print news is dwindling and being replaced by an ever-increasing amount of online content.
As the media landscape transforms, so do the ways we create media lists, which is why we have shared some tips around how to build a media list to enhance your outreach efforts in the digital age.
Just like good parents with their kids or schoolteachers with their students, when it comes to our media outlets, we at Denterlein love them all equally. So we would describe The Boston Globe only as our favorite broadsheet daily newspaper based in Boston, even if it is clearly New England’s pre-eminent news organization.Read More
It’s a pleasure to welcome the hard-working women and men of The Boston Globe back to our neighborhood. As you settle in to your new offices, the folks at Denterlein want you to know, we’re here to help. As in, right down the street!Read More