Blog

July 21, 2017

How to Score 100 Media Hits

We know the importance of getting the media’s attention, and the pressure when your company or client demands results. If you’re on the hook to score media hits – and quickly – here are some tips to help you deliver.

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May 30, 2017

Cyber breach response: Be prepared with crisis communications planning

If your company possesses sensitive or confidential information, the mere mention of the word ransomware may be enough to make your heart race – particularly given the global reach and devastating impact of the recent WannaCry cyber-attack, so powerful that it crippled infrastructure in 150 countries. While your company may have strong operational plans for disaster scenarios, do they address how to contain and manage reputational damage?

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May 02, 2017

Why Crisis Communications is Important for Manufacturers

When a crisis breaks are you ready? It happens every day. You get the call:

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April 25, 2017

Fake News: Why Crisis Communications Planning is Important

If you think fake news could not possibly impact your company, we have one word: Pizzagate. When a North Carolina man walked into a little-known Washington, D.C. restaurant with an assault rifle earlier this year, the widespread impact and dangerous implications of this growing trend proved that no brand – no matter how powerful or obscure – is safe.

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March 22, 2017

9 Tips for a great media interview

Your company just made a huge announcement and you’ve received multiple inquiries for media interviews. What’s next?

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February 21, 2017

A changing climate for employee communications

For business leaders and owners it’s a perfect storm. A new administration and leadership at the NLRB signals a changing climate for unions – one expected to shift or even reverse decades of pro-union regulations. At the same time, a rallying cry around injustice on both sides of the political aisle has transformed social media from a tactical tool to a powerful megaphone that can disrupt or permanently damage a company’s reputation in a matter of seconds.

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January 02, 2016

Reputation Risks: Government investigations

When the government comes knocking, are you ready? It happens every day.

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