Blog

In 2019, PR professionals are often asked whether or not public relations differs from marketing – the answer is yes. However, in recent years, the introduction of new technologies – especially social media and content marketing – have changed the way PR and marketing contribute to business success and CEOs and corporate bean-counters often struggle to distinguish the differences.

Last week Amazon unveiled its long awaited shortlist of contenders for the commerce and technology giant’s second headquarters—the 20 cities were not that surprising.

As much as we all love a well-slaved-over Thanksgiving dinner, if you’re like me, what you may love even more are the leftovers.

The Boston waterfront is home to some of the most important policy discussions happening in the region – including around a building boom, rising sea levels, and aging infrastructure. In the midst of this key moment for Harbor planning, not one but two waterfront Boston City Council seats are opening up for the next session.

The Boston waterfront is at the center of some of the most important environmental, land use and transportation conversations happening in the region today. Denterlein’s In the News, an event series focused on critical issues shaping the Commonwealth, recently brought together more than 60 business and civic leaders to discuss the city’s changing waterfront. We asked our panel of experts: In a time of rapid change, how do we keep the waterfront accessible and vibrant, able to rival the best waterfronts around the world? Download our Issue Brief to hear their answers.

I was fortunate to work in Vice President Joe Biden’s press office from 2015 until earlier this year. Each day in the White House was unique and different, and I was honored to be a small part of the Obama Administration. I learned something new every day, but here are my favorite lessons:

For business leaders and owners it’s a perfect storm. A new administration and leadership at the NLRB signals a changing climate for unions – one expected to shift or even reverse decades of pro-union regulations. At the same time, a rallying cry around injustice on both sides of the political aisle has transformed social media from a tactical tool to a powerful megaphone that can disrupt or permanently damage a company’s reputation in a matter of seconds.

What do the handsome Boston office buildings at International Place, 75 State Street, 222 Berkeley/500 Boylston, and State Street’s world headquarters at One Lincoln Street have in common?