creating a trust index to increase brand awareness
P+s engaged Denterlein to increase awareness of its brand through a focused and prioritized public-relations program.
Denterlein positioned P+s as an industry leader through the creation of a new survey, the “National Healthcare Trust Index.” Conducted with Denterlein partner MassInc Polling, the survey results were used to generate coverage and content for P+s.
Denterlein secured more than 20 pieces of earned media coverage in publications vital to their new business efforts: Boston business press and healthcare trades. Media highlights included Becker’s Hospital Review, Health Leaders, Boston Business Journal, CEOWorld Magazine, and AdWeek.