---
title: PR & Brand Positioning Services Case Study - Denterlein
description: Find out how Denterlein secured 24 pieces of earned media coverage while growing the digital audience for a new brand.
---

[![Denterlein](https://www.denterlein.com/hubfs/Denterlein_May2017_Theme/Images/logo.png)](https://www.denterlein.com/)

# CASE STUDY

# corporate positioning for a new brand

## Client

Environments for Health Architecture

## Challenge

E4H, an architecture firm exclusively focused on the healthcare industry, formed through the merger of three firms – MorrisSwitzer Environments for Health, Ascension Group Architects, and daSilva Architects. E4H sought a public-relations partner who could advise on how best to present the new firm and its expanded capabilities to employees, clients, prospects and broader external audiences.

## Approach

Denterlein, through an extensive messaging workshop, developed the corporate positioning that set the foundation for all communications following the merger. We then launched a campaign designed to increase awareness of the firm’s new position and expanded capabilities through media outreach, internal communications and a social media strategy.

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### Results

Within three months, Denterlein secured 24 pieces of earned media coverage, for a total of nearly 5 million impressions. Denterlein also provided social media strategy, counsel and content, significantly increasing E4H’s digital audience post-merger.

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