Blog

At team Denterlein, we take deep joy in our work – elevating the best work of interesting people, organizations and movements. This year, it felt especially meaningful to reflect on our clients’ biggest successes of the year and a little about our own favorite memories of the year as well. We invite you to settle in with a mug or glass of your favorite beverage as we bring you Denterlein’s “24 for ’24,” with our thanks to all our clients and friends for the opportunity to collaborate and support your brand.

Why is it that sometimes you attend a press conference or other speaking event and feel enraptured, moved, and motivated to act – and other times your mind wanders or you wish you had a cup of coffee to get through it?

Message creation is a core activity and often a starting point with many of our clients. We help them identify pain points, understand narrative histories, and leverage data on public opinions. We find ways to frame ideas in the context of problems they solve and opportunities they create, and we consider nuances for a multitude of audiences.

For mobility communicators, people-centric storytelling can be a powerful way to build empathy with your audiences and humanize your policy goals. Sharing personal stories about the people who are impacted by a service, policy, or project can be far more compelling than presenting data alone – whether as quotes in a press release, incorporated into public testimony, or on social media.

As the Denterlein team prepared for our semi-regular social media seminar with a non-profit association client this week, we asked the members what topics were keeping them up at night. One answer rang loud and clear: TikTok.

Having graphics as a content element in media – newspapers, advertisements, presentations, blogs, or social media posts – are critically important components in crafting compelling communications. Adopting a multimedia approach helps to increase brand awareness, build brand equity, deepen engagement, and improve the accessibility of the message you are looking to convey or actions you are seeking to inspire.

And just like that, 2021 has drawn to a close. In a year that brought trials and tribulations, new innovations and collaborations, and opportunities to both reflect on the past and plan for the future, we are happy to highlight 21 causes for celebration we experienced in 2021.

Nearly every day clients ask: should they “get out ahead” of bad news? In the wildly popular musical Hamilton, the title character also faces this dilemma.

Still humming “In the Room Where it Happens” and “It’s Quiet Uptown,” days after seeing the widely acclaimed Broadway musical Hamilton, I had the thought that the lead character - in history and in the play - faced a crisis not dissimilar to some of our current PR clients. Nearly every day we are asked to advise our clients: should they “get out ahead” of bad news and reveal it themselves? Or should they stand ready to respond, waiting to see if anyone finds out first? As this brilliant play unfolds, Hamilton is faced with this all-too common dilemma.

This week’s historic election was bound to deliver a woman Mayor to the city of Boston – the first in its 199-year history. We brought in 3 experts to analyze the results: Steve Koczela of MassINC Polling Group, Wilnelia Rivera of Rivera Consulting, and Gin Dumcius of the Dorchester Reporter, came together for our latest In the News virtual event. Here’s what they said.

By Nicole Goldstein, Project Coordinator, Jovanny Rosado, Account Executive, and Jayda Leder-Luis, Vice President

Every Spanish kitchen we know is well stocked in onions and garlic. The flavors are the start to almost any meal, sweet cebolla and fragrant ajo. But just adding these two ingredients to your meals won’t make it a Latin-style dish. The secret sauce is the cultural connection, the nostalgia that has transcended for generations, and the fact that they come from the ground – a reminder that roots are worth digging for.