Blog

The Denterlein team, journalists and journalism students at Northeastern University were honored to hear from Boston Globe Editor Nancy Barnes on Nov. 19 for the third annual Jack Thomas Lecture. The realities and challenges of leading a newsroom in the chaotic information world we find ourselves now living in, and what the next generation of reporters will need to succeed in finding and presenting the truth, were key themes, as we’ll explore further below.

For 86 years, Jewish Vocational Service Boston (JVS) has been a pivotal force in supporting individuals–including immigrants from around the world–towards financial independence. Through training programs, skills development, and English-language education, JVS Boston helps the people it serves secure new or better employment opportunities in high-growth industries and realize the American Dream. Kira Khazatsky, whose family was served by JVS Boston when they fled the Soviet Union in the 1980s, is JVS Boston’s CEO.

At team Denterlein, we take deep joy in our work – elevating the best work of interesting people, organizations and movements. This year, it felt especially meaningful to reflect on our clients’ biggest successes of the year and a little about our own favorite memories of the year as well. We invite you to settle in with a mug or glass of your favorite beverage as we bring you Denterlein’s “24 for ’24,” with our thanks to all our clients and friends for the opportunity to collaborate and support your brand.

Why is it that sometimes you attend a press conference or other speaking event and feel enraptured, moved, and motivated to act – and other times your mind wanders or you wish you had a cup of coffee to get through it?

Message creation is a core activity and often a starting point with many of our clients. We help them identify pain points, understand narrative histories, and leverage data on public opinions. We find ways to frame ideas in the context of problems they solve and opportunities they create, and we consider nuances for a multitude of audiences.

For mobility communicators, people-centric storytelling can be a powerful way to build empathy with your audiences and humanize your policy goals. Sharing personal stories about the people who are impacted by a service, policy, or project can be far more compelling than presenting data alone – whether as quotes in a press release, incorporated into public testimony, or on social media.

As the Denterlein team prepared for our semi-regular social media seminar with a non-profit association client this week, we asked the members what topics were keeping them up at night. One answer rang loud and clear: TikTok.

Having graphics as a content element in media – newspapers, advertisements, presentations, blogs, or social media posts – are critically important components in crafting compelling communications. Adopting a multimedia approach helps to increase brand awareness, build brand equity, deepen engagement, and improve the accessibility of the message you are looking to convey or actions you are seeking to inspire.

And just like that, 2021 has drawn to a close. In a year that brought trials and tribulations, new innovations and collaborations, and opportunities to both reflect on the past and plan for the future, we are happy to highlight 21 causes for celebration we experienced in 2021.