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We know the importance of getting the media’s attention, and the pressure when your company or client demands results. If you’re on the hook to score media hits – and quickly – here are some tips to help you deliver.

Do you read the “front page of the internet?” Reddit, a social news aggregation and discussion site, is one of the most visited websites in the U.S. with more than 3 million views per day. But with thousands of sub-categories and hundreds of millions of comments, how does a PR professional navigate this sea of content? Here are three ways Reddit can become your new favorite public relations tool.

Long before Snapchat, Facebook, televisions or radios, America’s founding fathers created a campaign of independence that would redefine the world. And although the term of “Public Relations” wasn’t defined until the early 1900s, our Sons of Liberty were practicing the trade long before they knew what to call it. Their public influence is the reason we celebrate our independence today. In honor of July 4^th, here are some of our favorite examples of the first PR campaigns.

Did you know that infographics are “liked” and shared on social media more than any other kind of content? In fact, they’re shared three times as often. Furthermore, people following directions with both written and visual elements do 323% better than those following directions without illustrations. Why are infographics so effective? Eye-tracking studies show that we are particularly tuned to this kind of content. Readers spend more time looking at information-rich images than they do reading text on the page.

It’s a pleasure to welcome the hard-working women and men of The Boston Globe back to our neighborhood. As you settle in to your new offices, the folks at Denterlein want you to know, we’re here to help. As in, right down the street!

What do the handsome Boston office buildings at International Place, 75 State Street, 222 Berkeley/500 Boylston, and State Street’s world headquarters at One Lincoln Street have in common?