Blog

June 21, 2017

How To Build Infographics In-house

Did you know that infographics are “liked” and shared on social media more than any other kind of content? In fact, they’re shared three times as often. Furthermore, people following directions with both written and visual elements do 323% better than those following directions without illustrations. Why are infographics so effective? Eye-tracking studies show that we are particularly tuned to this kind of content. Readers spend more time looking at information-rich images than they do reading text on the page.

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May 11, 2017

7 Tips for Digital Press Releases

The days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips:

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May 02, 2017

Why Crisis Communications is Important for Manufacturers

When a crisis breaks are you ready? It happens every day. You get the call:

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February 14, 2017

The Power of a Shared Experience

In a study conducted by Yale University, it was observed that when two people ate a piece of chocolate, they each described it as more flavorful and enjoyable than either of them did when one person was eating the chocolate and the other person was doing something else. Experiences, both pleasant and unpleasant, are more intense when shared.

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