Blog

November 21, 2017

data journalism: What does it mean for PR pros?

While data has always been incorporated in the journalistic process, it has generally been in just that capacity – post-genesis incorporation; supporting in nature and secondary in consideration.

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November 01, 2017

Writing for LinkedIn: Tips & examples we love

In a world drowning in social media output, using LinkedIn as a publishing platform to showcase your expertise and insight is one of the still-underexploited avenues left in 2017. This blog piece will give you some advice and tips–and also 6 recent examples of non-celebrity Boston-area people who can offer you great examples of how to use LinkedIn.

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October 24, 2017

How to promote your white paper on social media

As much as we all love a well-slaved-over Thanksgiving dinner, if you’re like me, what you may love even more are the leftovers.

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October 11, 2017

Social media apologies: 3 Rules

Mistakes happen, but when they play out on social media, the reputational damage can be wide reaching and hard to contain.

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September 26, 2017

Promoting Your Videos: Facebook Ads versus Boosted Posts

Video content consistently receives higher engagement across social media platforms than text or photos alone. As companies look to expand their digital footprint, videos offer a unique opportunity to showcase the authentic personality of your brand. Promoting videos on social with just a few advertising dollars can help drive traffic to your website, get new followers, and create buzz both on and offline.

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September 07, 2017

Social Media Tips: Avoid These Faux Pas

Your goal is to make news—but not through social media faux pas. The constant introduction of new platforms and features can bewilder even the savviest digital natives. Here are some tips for making the most of your company’s social presence, without inadvertently igniting a crisis.

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August 22, 2017

BuzzFeed and Public Relations: Friend or Foe?

BuzzFeed may be home to the latest viral obsessions but does it have potential as a reputable outlet for public relations strategies? While it began as a site dedicated to tracking popular social content, it has quickly grown into a force of nature in its own right. With former Huffington Post chairman Kenneth Lerer and Politico veteran Ben Smith at the helm, it’s making a concerted effort to re-position itself as a news platform. It’s been a rocky road, one riddled with allegations of plagiarism and fake news, but BuzzFeed continues to capture millions of views and comments. A mere mention on its Community Page can boost a brand into celebrity status.

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July 13, 2017

Reddit as a PR Tool: 3 Tips

Do you read the “front page of the internet?” Reddit, a social news aggregation and discussion site, is one of the most visited websites in the U.S. with more than 3 million views per day. But with thousands of sub-categories and hundreds of millions of comments, how does a PR professional navigate this sea of content? Here are three ways Reddit can become your new favorite public relations tool.

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June 21, 2017

How To Build Infographics In-house

Did you know that infographics are “liked” and shared on social media more than any other kind of content? In fact, they’re shared three times as often. Furthermore, people following directions with both written and visual elements do 323% better than those following directions without illustrations. Why are infographics so effective? Eye-tracking studies show that we are particularly tuned to this kind of content. Readers spend more time looking at information-rich images than they do reading text on the page.

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May 11, 2017

7 Tips for Digital Press Releases

The days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips:

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