Blog

November 01, 2018

6 Tips for Live-Tweeting Press Conferences & Events

I was talking with a colleague before an event about how much planning goes into a 20-minute press conference. From media advisories to mult boxes to messaging points and innumerable logistics in between, it can be highly rewarding to show up day-of and feel like all our work has finally come to fruition. But then the speaking program begins!

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October 30, 2018

Changes Coming to Twitter — Whether You “Like” Them or Not

Yesterday, Twitter announced that it is considering killing its “like” feature in order to improve the quality of debate and user engagement across the platform. During a presentation at the WIRED25 summit, Twitter CEO Jack Dorsey expressed a want to “incentivize healthy conversation” and felt that the “big like button with a heart on it” was impeding thoughtful public discussion. Dorsey stated that the company is still in the early stages of rethinking its service, but stressed a growing effort to create a healthier climate of interaction.

 

Here’s what members of the Denterlein digital team had to say about the possible change:

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September 14, 2018

Boosting Facebook Posts to Drive Community Engagement

Throughout Facebook’s ever-changing algorithm, one metric continues to remain supreme: Engagement. Engagement is a popular word for social media marketing and is applied any time someone has liked, commented, or shared your content.

We consider engagement an important metric because it determines what users see your future Facebook posts after your initial campaign has expired. Someone who likes or comments on your content is more likely to see future content, which is why one strategically boosted post can be effective for ongoing communication. If executed properly, a purposefully boosted Facebook post can drive community engagement with little investment and positive results.

We’re offering our best practices for using a boosted post to drive community engagement. More specifically, to drive traffic to a website, have people Like your Page, or to simply gain more impressions. Read on to learn more.

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July 11, 2018

Where Does Audio Fit Into Your Digital Media/Content Strategy?

There’s a “rising star” that could unseat video as the king of content. While most social platforms have focused on the visuals, audio is making a play for our media consumption time. The Activate Tech & Media Outlook 2018 predicts that podcasting will almost double to 112 million people and 15 billion hours of content by 2021. It’s not just that folks like the sound of their own voice (though that is true in some cases, of course); rather, as the American Time Use Survey shows, people are reading less and listening more.

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June 21, 2018

Managing a Crisis on Social Media - 3 Ways to Prepare Today

It goes like this …

Something bad happens, which someone captures on their phone and then posts a video or picture on Twitter, tagging a high-profile person or organization … let the viral backlash begin!

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May 18, 2018

Measurement that Matters in the Digital Age

Engagement … the hot “buzzword” for those of us who work at the intersection of social/digital media and public relations. But what does it mean, really? And how do we measure it?

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April 17, 2018

Diana Pisciotta in Construction Executive

Not sure what to do in the unfortunate event of a construction site injury or death? President Diana Pisciotta shared some of her tips for responding on social media. Read more here.

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March 20, 2018

Diana Pisciotta in Pr News

What are the rules for social media apologies? Our President Diana Pisciotta shares her insights and tips in a recent byline in PR News. Read more here

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March 15, 2018

8 Tips to Boost Your Twitter Campaign (For Free!)

While other social media sites are always changing algorithms to reduce influence, Twitter is an unfiltered democracy of voices that allows any campaign an equal opportunity. And while Twitter may encourage you to pay to boost your campaign, there is actually a lot that you can do for free. Here are some of our favorite tips:

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February 28, 2018

Free online tools to boost your brand

If you need to scale your public relations and marketing efforts but don’t have a budget to match your wish list, you have more options than you might think. Social media tools and analytics – once the luxury of the big brands – are evolving. As more and more start-ups and savvy entrepreneurs tackle the everyday challenges of PR and marketing pros, the future has gotten a whole lot brighter.

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