May 18, 2018

Measurement that Matters in the Digital Age

Engagement … the hot “buzzword” for those of us who work at the intersection of social/digital media and public relations. But what does it mean, really? And how do we measure it?

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April 17, 2018

Diana Pisciotta in Construction Executive

Not sure what to do in the unfortunate event of a construction site injury or death? President Diana Pisciotta shared some of her tips for responding on social media. Read more here.

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March 20, 2018

Diana Pisciotta in Pr News

What are the rules for social media apologies? Our President Diana Pisciotta shares her insights and tips in a recent byline in PR News. Read more here

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March 15, 2018

8 Tips to Boost Your Twitter Campaign (For Free!)

While other social media sites are always changing algorithms to reduce influence, Twitter is an unfiltered democracy of voices that allows any campaign an equal opportunity. And while Twitter may encourage you to pay to boost your campaign, there is actually a lot that you can do for free. Here are some of our favorite tips:

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February 28, 2018

Free online tools to boost your brand

If you need to scale your public relations and marketing efforts but don’t have a budget to match your wish list, you have more options than you might think. Social media tools and analytics – once the luxury of the big brands – are evolving. As more and more start-ups and savvy entrepreneurs tackle the everyday challenges of PR and marketing pros, the future has gotten a whole lot brighter.

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January 23, 2018

Be a Better Sender: Email Resolutions for 2018

The average office worker sends out 40 business emails each day and receives more than 120. From your headline to your signature, every line is an opportunity to stand out in the crowded inbox. A key tenet of communications and marketing is to reach your audience in the way that most appeals to them. Whether emailing coworkers, journalists, board members, vendors, or other stakeholders crucial to your business, there are universal best-practices you can put into place to make sure your emails never go unread or unanswered.

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December 19, 2017

5 Social Media Trends for 2018

From influencer marketing to the staying power of Twitter – here are some of the biggest social trends on the horizon in the New Year.

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December 06, 2017

Top PR News this Month

We scrolled through the best PR news outlets so you don’t have to. From the sassiest brands on social media to the influence of Instagram, here are the industry news highlights you can’t miss.

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November 21, 2017

data journalism: What does it mean for PR pros?

While data has always been incorporated in the journalistic process, it has generally been in just that capacity – post-genesis incorporation; supporting in nature and secondary in consideration.

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November 01, 2017

Writing for LinkedIn: Tips & examples we love

In a world drowning in social media output, using LinkedIn as a publishing platform to showcase your expertise and insight is one of the still-underexploited avenues left in 2017. This blog piece will give you some advice and tips–and also 6 recent examples of non-celebrity Boston-area people who can offer you great examples of how to use LinkedIn.

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