Producing quality video doesn’t have to be expensive. Last month, the American stock footage company, Shutterstock, creatively showcased their video capabilities through an ad campaign “It’s Not Stock, It’s Shutterstock.” Shutterstock’s promotion claimed that rather than produce, film, and edit a video from scratch, it was just as easy to purchase content for your next promotional piece.Read More
Smart businesses and organizations recognize that Instagram is booming in popularity and is in fact overtaking Facebook and Twitter in many demographics. As more companies embrace the photo and video sharing platform, knowing how to leverage an Instagram business account is the first step to further developing a strong visual representation of your brand. Fortunately for you, the social network has a built-in tool for understanding key aspects of your audience, content and level of influence.Read More
News broke today that at some point this year Instagram will roll-out a feature that will allow users to add a “donate now” sticker to Instagram Stories to help raise funds for non-profits and good causes. Followers of Instagram Stories containing these stickers can simply click on donation calls-to-action (CTAs) to make monetary contributions to their favorite good-will organizations and movements.Read More
According to the PEW Research Center’s latest state of the media study (‘Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television’), Americans still would rather watch their news compared to reading or listening to it. While “TV” may still reign supreme, the ways in which newsworthy content is consumed is expanding beyond traditional linear television. Think streaming, social media, podcasts, etc.Read More
Sunday was the Super Bowl, where America celebrates the final game of the football season with a joyful combination of entertainment, friends, and food. Every year, the leadup to the Big Game is another week of predictions, halftime show buzz, and debates around which advertisements will earn the top spots. Given all the buzz surrounding the game, the Denterlein digital team thought we’d leverage our media monitoring and measurement tools to track key conversations and topics of interest.Read More
If you’re on Twitter and use an Android phone, don’t be surprised if you see something new this winter: Tweets with links to news stories showing up at the top of your timeline when you first go online.However, it’s unclear how long users need to be “away” before the missed news stories appear, but the "good morning" heading could be an indicator that it’s meant to be a morning news brief.Read More
For those that haven’t heard, Twitter has rolled out a standalone application for select users to test during the next few weeks.Read More
I was talking with a colleague before an event about how much planning goes into a 20-minute press conference. From media advisories to mult boxes to messaging points and innumerable logistics in between, it can be highly rewarding to show up day-of and feel like all our work has finally come to fruition. But then the speaking program begins!Read More
Yesterday, Twitter announced that it is considering killing its “like” feature in order to improve the quality of debate and user engagement across the platform. During a presentation at the WIRED25 summit, Twitter CEO Jack Dorsey expressed a want to “incentivize healthy conversation” and felt that the “big like button with a heart on it” was impeding thoughtful public discussion. Dorsey stated that the company is still in the early stages of rethinking its service, but stressed a growing effort to create a healthier climate of interaction.
Here’s what members of the Denterlein digital team had to say about the possible change:
Throughout Facebook’s ever-changing algorithm, one metric continues to remain supreme: Engagement. Engagement is a popular word for social media marketing and is applied any time someone has liked, commented, or shared your content.
We consider engagement an important metric because it determines what users see your future Facebook posts after your initial campaign has expired. Someone who likes or comments on your content is more likely to see future content, which is why one strategically boosted post can be effective for ongoing communication. If executed properly, a purposefully boosted Facebook post can drive community engagement with little investment and positive results.
We’re offering our best practices for using a boosted post to drive community engagement. More specifically, to drive traffic to a website, have people Like your Page, or to simply gain more impressions. Read on to learn more.