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We constantly hear that the media landscape is changing—but what does that really mean for PR pros? It means print news is dwindling and being replaced by an ever-increasing amount of online content.

As the media landscape transforms, so do the ways we create media lists, which is why we have shared some tips around how to build a media list to enhance your outreach efforts in the digital age.

We scrolled through the best PR news outlets so you don’t have to. From LinkedIn marketing tips to best-practices on creating a media database, here are the articles you can’t miss.

If you need to scale your public relations and marketing efforts but don’t have a budget to match your wish list, you have more options than you might think. Social media tools and analytics – once the luxury of the big brands – are evolving. As more and more start-ups and savvy entrepreneurs tackle the everyday challenges of PR and marketing pros, the future has gotten a whole lot brighter.

We scrolled through the best PR news outlets so you don’t have to. From a changing social media landscape to avoidable mistakes when pitching journalists, here are the articles you can’t miss. 

We scrolled through the best PR news outlets so you don’t have to. From the biggest myths about Facebook ads to the most cringe-worthy PR mistakes of 2017, here are the articles you can’t miss.

Curious about what we learned about PR from the local coffee guy? Or, wondering how to promote your white paper on social media? Here’s a recap of our most-read blog posts from 2017.

When we first explored women and power in Boston, it was 2007. Professional women didn’t leave home without their Blackberries and kept some version of a “rolodex” on their desk, or for the technologically savvy, in an excel spreadsheet. Tweeting and hashtags had yet to enter our universe. It was a time of finding a way to “have it all,” as women ascended the proverbial corporate ladder, convinced that the view was better from the top.

We scrolled through the best PR news outlets so you don’t have to. From the sassiest brands on social media to the influence of Instagram, here are the industry news highlights you can’t miss.

While data has always been incorporated in the journalistic process, it has generally been in just that capacity – post-genesis incorporation; supporting in nature and secondary in consideration.

How do you know if your communications campaign has been successful? The abundance of data creates a dizzying array of options for today's public relations professional. We asked Katie Delahaye Paine, a recognized pioneer in measurement (also known as the Measurement Queen), for her best tips on how to show real impact. Here's what she shared.