Blog

October 22, 2020

Make the most out of your Facebook advertisements

When maximizing your efforts on positioning your company, organization or cause there’s no doubt that your marketing strategy should be efficient and cost-effective. In a new normal in which mostly everyone is online, Facebook advertising has become one of the best allies for your advertising campaigns because it provides incredibly accurate targeting to relevant online audiences.

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September 30, 2020

How to drive community engagement through boosted Facebook posts

Getting out and about is harder than ever thanks to the COVID-19 pandemic--and of necessity during a time of social distancing, we're also spending far more time online than seeing people in person. 

For professionals and businesses looking to grow their networks, what's more critical today is a tactical, digital approach to reaching relevant audiences with the tailored messages that will resonate with them the most. Whether you’re marketing an event, releasing a report, inviting people to a community meeting, or trying to recruit a new client or member, digital media remains one of the cheapest and most effective ways to get your content in front of people. 

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September 22, 2020

Tips and Best Practices for a Successful Virtual Event

All it takes is one click to convene and collaborate. Thanks to technology and pandemic-induced changes to doing business, virtual events allow you to expand upon and engage your audience in new and innovative ways. While this helps to boost attendance since events aren’t geographically based, planning a virtual event requires more preparation and planning than in-person events. Here are some helpful tips and best practices to make your virtual event a success.

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August 10, 2020

Finding Your North Star, Organizing Around and Acting Upon Your Values

Leadership lessons for young professionals (and us all)

Identify the values that will anchor your mission. Make connections between your world and others. Create a community featuring a large table where people can come together and share ideas. These are some of the many takeaways from a recent webinar featuring Mary Skelton Roberts, Co-director of Climate at the Barr Foundation, that was hosted by Jayda Leder-Luis, Denterlein Account Director and a graduate of the Greater Boston Chamber of Commerce’s Boston Future Leaders program.

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April 13, 2020

Communications: 7 essential truths

By Geri Denterlein

 

The Stoics may describe universal truths for a life well lived and Steven Covey may give us the 7 habits of highly effective people, but in our work as communications professionals, we have found if you follow these basic rules, in good times and bad, your voice will be heard and respected.

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March 17, 2020

Tips for a successful conference call

Most of us in professional services probably participate in a few conference calls a day. But that number is about to go way up — and every participant in the call is going to be in a different location. 

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December 31, 2019

The Amazing Year Our Clients Had - A LOOK BACK AT 2019

 

One of the best things about working in communications consulting is the opportunity to work on interesting projects with great clients. Every day our team learns something new from our clients -- subject matter experts who are leaders in their fields, reshaping the public policy landscape and planning for the future of our region. In return, it’s exciting for us to help them translate their ideas into terrific media stories, dynamic digital posts and ongoing social content.

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November 15, 2019

Cannabis: Opportunities and Challenges

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October 28, 2019

In the News with Massport CEO, Lisa Wieland

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October 18, 2019

Celebrating Fortune Magazine’s 50 Most Powerful Latinas

 

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