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One of the best things about working in communications consulting is the opportunity to work on interesting projects with great clients. Every day our team learns something new from our clients -- subject matter experts who are leaders in their fields, reshaping the public policy landscape and planning for the future of our region. In return, it’s exciting for us to help them translate their ideas into terrific media stories, dynamic digital posts and ongoing social content.

When maximizing your efforts on positioning your company, there’s no doubt that your marketing strategy should be efficient and cost-effective. Facebook advertising can be the best ally for your advertising campaigns; there’s no other media source that has a searching algorithm as broad as Facebook does, that’s why they are known as the largest media platform in the world. If you have only $100 to invest, you want to make sure it goes into the right account so that they will increase its value over time. That same principle should apply to your marketing efforts. By advertising on Facebook, you will reach the appropriate audience in just a few clicks; your ad will be placed in front of Facebook users who are likely interested in your business and will engage with your content. You will increase the traffic on your website, the likes on your Facebook page, and your brand awareness.

By unanimous vote, the PR World Alliance welcomed our agency into its fold. (press release)

In 2019, PR professionals are often asked whether or not public relations differs from marketing – the answer is yes. However, in recent years, the introduction of new technologies – especially social media and content marketing – have changed the way PR and marketing contribute to business success and CEOs and corporate bean-counters often struggle to distinguish the differences.

Whether you’re speaking in front of a few of your colleagues, clients, or industry experts at a conference, public speaking is always a bit scary. Your palms sweat, voice shakes, and you can only imagine the worst: forgetting everything you’ve prepared. Although the common bit of nerves might happen at first, public speaking doesn’t have to be a frightening experience. In fact, it’s an important skill in the communications field that can take years to master. Here are Denterlein’s tips and exercises for mastering the art of public speaking.

We read all the PR news so you don’t have to. From the rise of robo-journalism to growing support of socially conscious content, here are the top PR news articles from February.