Blog

September 05, 2019

4 Takeaways: Denterlein Hosts WriteBoston Students

 

WriteBoston
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September 04, 2019

As a growing independent communications firm, we have expanded our reach.

By unanimous vote, the PR World Alliance welcomed our agency into its fold. (press release)

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July 10, 2019

PR vs. Marketing: 3 Ways to Demonstrate the Value and Impact of PR

In 2019, PR professionals are often asked whether or not public relations differs from marketing – the answer is yes. However, in recent years, the introduction of new technologies – especially social media and content marketing – have changed the way PR and marketing contribute to business success and CEOs and corporate bean-counters often struggle to distinguish the differences.

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May 01, 2019

The Communicator’s Guide to Public Speaking

Whether you’re speaking in front of a few of your colleagues, clients, or industry experts at a conference, public speaking is always a bit scary. Your palms sweat, voice shakes, and you can only imagine the worst: forgetting everything you’ve prepared. Although the common bit of nerves might happen at first, public speaking doesn’t have to be a frightening experience. In fact, it’s an important skill in the communications field that can take years to master. Here are Denterlein’s tips and exercises for mastering the art of public speaking.

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March 01, 2019

PR News for February

We read all the PR news so you don’t have to. From the rise of robo-journalism to growing support of socially conscious content, here are the top PR news articles from February.

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February 27, 2019

The Importance of Integrated Communications in 2019

A recent research study conducted by eMarketer has predicted that 2019 will be the year that digital ad spend (think mobile devices, laptops, social, etc.) will surpass traditional ad spend (print and traditional TV) for the first time ever in the U.S.

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November 01, 2018

6 Tips for Live-Tweeting Press Conferences & Events

I was talking with a colleague before an event about how much planning goes into a 20-minute press conference. From media advisories to mult boxes to messaging points and innumerable logistics in between, it can be highly rewarding to show up day-of and feel like all our work has finally come to fruition. But then the speaking program begins!

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September 24, 2018

One Year Later, What We've Learned From #MeToo

As we approach the first anniversary of the #MeToo movement, it’s time to assess what we’ve accomplished, where we are, and more important, for those of us in business, what impact the movement has had in the workplace.

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July 17, 2018

Crafting a Media List in the Digital Age

We constantly hear that the media landscape is changing—but what does that really mean for PR pros? It means print news is dwindling and being replaced by an ever-increasing amount of online content.

As the media landscape transforms, so do the ways we create media lists, which is why we have shared some tips around how to build a media list to enhance your outreach efforts in the digital age.

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May 07, 2018

Top PR News in April

We scrolled through the best PR news outlets so you don’t have to. From LinkedIn marketing tips to best-practices on creating a media database, here are the articles you can’t miss.

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