Blog

When your job is to make news that other people want to read, what should your own reading look like? Where should you get your news? Maximize your spare moments and keep up with industry insight with these five top sites.

BuzzFeed may be home to the latest viral obsessions but does it have potential as a reputable outlet for public relations strategies? While it began as a site dedicated to tracking popular social content, it has quickly grown into a force of nature in its own right. With former Huffington Post chairman Kenneth Lerer and Politico veteran Ben Smith at the helm, it’s making a concerted effort to re-position itself as a news platform. It’s been a rocky road, one riddled with allegations of plagiarism and fake news, but BuzzFeed continues to capture millions of views and comments. A mere mention on its Community Page can boost a brand into celebrity status.

We know the importance of getting the media’s attention, and the pressure when your company or client demands results. If you’re on the hook to score media hits – and quickly – here are some tips to help you deliver.

Do you read the “front page of the internet?” Reddit, a social news aggregation and discussion site, is one of the most visited websites in the U.S. with more than 3 million views per day. But with thousands of sub-categories and hundreds of millions of comments, how does a PR professional navigate this sea of content? Here are three ways Reddit can become your new favorite public relations tool.

I was fortunate to work in Vice President Joe Biden’s press office from 2015 until earlier this year. Each day in the White House was unique and different, and I was honored to be a small part of the Obama Administration. I learned something new every day, but here are my favorite lessons:

The days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips:

If you think fake news could not possibly impact your company, we have one word: Pizzagate. When a North Carolina man walked into a little-known Washington, D.C. restaurant with an assault rifle earlier this year, the widespread impact and dangerous implications of this growing trend proved that no brand – no matter how powerful or obscure – is safe.

Your company just made a huge announcement and you’ve received multiple inquiries for media interviews. What’s next?

Just as “is this off?” are the three most dangerous words in electrical work, and “some assembly required” are the three most dangerous words in birthday presents, off the record are the three most dangerous words in media relations.

During my 30 years as a reporter and editor at the Boston Globe and then as business editor at NECN, I have read thousands of pitches. Here are some tips for getting your pitches noticed.