Blog

April 13, 2020

Communications: 7 essential truths

By Geri Denterlein

 

The Stoics may describe universal truths for a life well lived and Steven Covey may give us the 7 habits of highly effective people, but in our work as communications professionals, we have found if you follow these basic rules, in good times and bad, your voice will be heard and respected.

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March 17, 2020

Tips for a successful conference call

Most of us in professional services probably participate in a few conference calls a day. But that number is about to go way up — and every participant in the call is going to be in a different location. 

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December 31, 2019

The Amazing Year Our Clients Had - A LOOK BACK AT 2019

 

One of the best things about working in communications consulting is the opportunity to work on interesting projects with great clients. Every day our team learns something new from our clients -- subject matter experts who are leaders in their fields, reshaping the public policy landscape and planning for the future of our region. In return, it’s exciting for us to help them translate their ideas into terrific media stories, dynamic digital posts and ongoing social content.

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November 25, 2019

Why should you advertise on Facebook?

When maximizing your efforts on positioning your company, there’s no doubt that your marketing strategy should be efficient and cost-effective. Facebook advertising can be the best ally for your advertising campaigns; there’s no other media source that has a searching algorithm as broad as Facebook does, that’s why they are known as the largest media platform in the world. If you have only $100 to invest, you want to make sure it goes into the right account so that they will increase its value over time. That same principle should apply to your marketing efforts. By advertising on Facebook, you will reach the appropriate audience in just a few clicks; your ad will be placed in front of Facebook users who are likely interested in your business and will engage with your content. You will increase the traffic on your website, the likes on your Facebook page, and your brand awareness.

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November 15, 2019

Cannabis: Opportunities and Challenges

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October 28, 2019

In the News with Massport CEO, Lisa Wieland

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October 18, 2019

Celebrating Fortune Magazine’s 50 Most Powerful Latinas

 

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September 05, 2019

4 Takeaways: Denterlein Hosts WriteBoston Students

 

WriteBoston
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September 04, 2019

As a growing independent communications firm, we have expanded our reach.

By unanimous vote, the PR World Alliance welcomed our agency into its fold. (press release)

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July 10, 2019

PR vs. Marketing: 3 Ways to Demonstrate the Value and Impact of PR

In 2019, PR professionals are often asked whether or not public relations differs from marketing – the answer is yes. However, in recent years, the introduction of new technologies – especially social media and content marketing – have changed the way PR and marketing contribute to business success and CEOs and corporate bean-counters often struggle to distinguish the differences.

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