Blog

May 16, 2017

5 Things I Learned at the White House

I was fortunate to work in Vice President Joe Biden’s press office from 2015 until earlier this year. Each day in the White House was unique and different, and I was honored to be a small part of the Obama Administration. I learned something new every day, but here are my favorite lessons:

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May 11, 2017

7 Tips for Digital Press Releases

The days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips:

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April 25, 2017

Fake News: Why Crisis Communications Planning is Important

If you think fake news could not possibly impact your company, we have one word: Pizzagate. When a North Carolina man walked into a little-known Washington, D.C. restaurant with an assault rifle earlier this year, the widespread impact and dangerous implications of this growing trend proved that no brand – no matter how powerful or obscure – is safe.

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March 22, 2017

9 Tips for a great media interview

Your company just made a huge announcement and you’ve received multiple inquiries for media interviews. What’s next?

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March 07, 2017

Off the Record: What does it mean?

Just as “is this off?” are the three most dangerous words in electrical work, and “some assembly required” are the three most dangerous words in birthday presents, off the record are the three most dangerous words in media relations.

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January 04, 2016

10 Tips for Pitching the Media

During my 30 years as a reporter and editor at the Boston Globe and then as business editor at NECN, I have read thousands of pitches. Here are some tips for getting your pitches noticed.

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