When maximizing your efforts on positioning your company, there’s no doubt that your marketing strategy should be efficient and cost-effective. Facebook advertising can be the best ally for your advertising campaigns; there’s no other media source that has a searching algorithm as broad as Facebook does, that’s why they are known as the largest media platform in the world. If you have only $100 to invest, you want to make sure it goes into the right account so that they will increase its value over time. That same principle should apply to your marketing efforts. By advertising on Facebook, you will reach the appropriate audience in just a few clicks; your ad will be placed in front of Facebook users who are likely interested in your business and will engage with your content. You will increase the traffic on your website, the likes on your Facebook page, and your brand awareness.