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Though the world has been watching the Coronavirus since China took dramatic steps to limit the spread of this new virus, the Center for Disease Control’s sobering press conference earlier this week has put the issue front and center for businesses of all types.

One of the best things about working in communications consulting is the opportunity to work on interesting projects with great clients. Every day our team learns something new from our clients -- subject matter experts who are leaders in their fields, reshaping the public policy landscape and planning for the future of our region. In return, it’s exciting for us to help them translate their ideas into terrific media stories, dynamic digital posts and ongoing social content.

By unanimous vote, the PR World Alliance welcomed our agency into its fold. (press release)

In 2019, PR professionals are often asked whether or not public relations differs from marketing – the answer is yes. However, in recent years, the introduction of new technologies – especially social media and content marketing – have changed the way PR and marketing contribute to business success and CEOs and corporate bean-counters often struggle to distinguish the differences.

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Thanks to social media, businesses have never had a deeper connection with their customers than they do today. But along with all the benefits of those deep connections come a host of PR challenges. Businesses must invest more time and effort than ever into social media to maintain their PR reputations. For many businesses, their social media pages represent the bulk of their interactions with customers and clients. This makes social media a useful–yet complex–tool in the field of PR. Here are three examples of how social media has transformed public relations and what that means to businesses: